Paid Acquisition Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours before scheduled meetings.

• Convert performance data into actionable recommendations and strategic choices.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and manage account risks and opportunities effectively.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition goals.

• Analyze underperforming campaigns and identify areas for improvement.

• Formulate structured testing strategies across various demographics, offers, messaging, creative content, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging adjustments.

• Collaborate with video editors and provide creative guidance.

• Utilize AI tools for research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint issues in the sales funnel.

• Report to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading strategic conversations with clients.

• Demonstrated ability to guide campaigns towards specific performance objectives while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative ideas, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Expertise in direct-response advertising.

• Candidates seeking to be in the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels; they should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Adaptable Schedule options.

• Performance Bonus incentives.