Paid Acquisition Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities for improvement.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign factors.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to generate hypotheses for creative and messaging improvements.

• Collaborate with video editors to provide creative guidance.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards established performance targets while ensuring client retention.

• Strong direct-response copywriting capabilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Experience in financial services marketing is preferred.

• Preference for candidates with experience in lead-generation and appointment-setting campaigns.

• Video sales letter marketing experience is preferred.

• Candidates with experience in high-ticket or considered-purchase funnels are preferred.

• Previous work in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates seeking upper compensation must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible working schedule.

• Performance Bonus opportunities.