Paid Acquisition Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the key strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, testing priorities, and action items.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance metrics into actionable recommendations and strategic decisions.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and manage risks and opportunities within accounts.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns to identify areas for improvement.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Create direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimentation.

• Utilize performance data to develop creative and messaging hypotheses.

• Collaborate with video editors and provide artistic guidance.

• Employ AI tools to enhance research and copy creation.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, with significant focus on Meta advertising.

• Proficient in managing multiple client accounts while leading strategy discussions with clients.

• Demonstrated capability in driving campaigns towards specified performance goals while ensuring client retention.

• Strong direct-response copywriting expertise, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates considered for the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance-based Bonus.