Paid Acquisition Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate strong client relationships to enhance retention, renewals, and referrals.

• Identify and manage risks and opportunities related to client accounts.

• Develop, launch, and optimize Meta campaigns focused on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account architectures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition benchmarks.

• Diagnose underperforming campaigns and devise structured testing strategies.

• Create direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Collaborate with video editors and provide creative direction throughout the process.

• Leverage AI tools for research and content development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, set up Zapier automations, and manage lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel inefficiencies.

• Report to the Associate Director of Operations and take ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven ability to manage multiple client accounts concurrently and lead strategic discussions with clients.

• Demonstrated success in steering campaigns toward established performance goals while ensuring client retention.

• Excellent skills in direct-response copywriting, encompassing both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Work experience in a performance marketing agency.

• Preferred: Experience with direct-response advertising.

• Candidates seeking upper compensation must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels, showcasing measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance-Based Bonus.