Paid Acquisition Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Design, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and implement performance enhancements.

• Create structured tests across various audiences, offers, messaging, creative, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts specifically for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Derive creative and messaging hypotheses from performance analytics.

• Collaborate with video editors to provide creative direction.

• Leverage AI tools for research and copy creation while maintaining strategic oversight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns towards established performance targets while promoting client retention.

• Exceptional direct-response copywriting abilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Knowledge of conversion tracking, pixels, and basic marketing automation.

• Strong communication, organizational, analytical, and problem-solving skills.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous employment at a performance marketing agency is preferred.

• Experience in direct-response advertising is preferred.

• Candidates seeking upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should display measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments arising from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick time, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.