Outbound Lead Development Representative – National

This is a fully remote position, open to applicants in India.

📋 Description

• Conduct research on target companies in India based on the established ideal customer profile (ICP).

• Transform interest into sales-ready opportunities.

• Transition contacts from Prospect (MQL) to sales-qualified lead (SQL) by securing meetings.

• Serve as the liaison to Sales without engaging in negotiation, closing, or pricing authority.

• Execute entirely digital, desk-based prospecting without any field visits.

• Create and manage lists of target accounts.

• Identify decision-makers and buying committees.

• Obtain and verify contact information using authorized tools.

• Maintain accurate, complete, and current prospect records in the CRM system.

• Reach out via email, LinkedIn, phone, and WhatsApp when appropriate.

• Personalize communications and adhere to established sequences and cadences.

• Initiate discussions with plant, EHS, safety, and procurement stakeholders.

• Conduct structured qualification based on management and Sales criteria.

• Capture buying signals and make informed qualify-or-reject decisions on every lead.

• Gain insights into each account's scope and potential.

• Arrange genuine meetings or next steps with Sales and ensure a smooth handover.

• Cultivate and sustain a qualified pipeline with clear opportunity values.

• Document all contacts, activities, dispositions, and stages in the CRM in real time.

• Monitor outreach and conversion metrics and participate in weekly performance reviews.

• Share insights with demand generation and Sales teams to enhance targeting and qualification criteria.

⛳️ Requirements

• 2-4 years of experience in B2B lead generation, inside sales, presales, SDR/LDR, or outbound business development.

• Comfortable managing a daily qualification and calling target.

• Practical outbound experience is essential: engaging with business prospects, conducting discovery, and qualifying them.

• Proficient in internet research; preferably has experience researching accounts on LinkedIn Sales Navigator, Apollo, or similar platforms.

• Familiarity with CRM systems is required, preferably Zoho CRM, with clear dispositions and stages.

• Utilizes a structured qualification method (BANT/CHAMP/SPIN or similar), rather than relying on instinct.

• Ability to assess an account's scope and potential.

• Preferred: experience with tools such as Apollo, LinkedIn Sales Navigator, HubSpot, or Lusha.

• Strong communication skills when interacting with business buyers: clear and confident in both written and spoken English and Hindi.

• Comfortable engaging with plant, EHS, safety, and procurement contacts.

• Effectively leads conversations to a definitive next step rather than a vague possibility.

• Nice to have: Experience in industrial, manufacturing, engineering, SaaS, or B2B services.

• Nice to have: Familiarity with technical/industrial products or PPE.

• Please include a link to your 90-second video introduction.

🏝️ Benefits

• Take ownership of the decision-making regarding what constitutes a genuine opportunity versus mere noise.

• Learn the nuances of B2B selling effectively: engaging in real discovery with actual buyers using a proven method.

• Contribute to a meaningful mission: each account you qualify brings a real plant closer to achieving safety.

• Enjoy the flexibility of fully remote work within India, or opt for office-based work at our Kolkata HQ (South City Business Park, Anandapur).