Organic Performance Manager

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Take ownership of and execute the organic growth strategy for partnership websites.

• Enhance visibility and performance across traditional search engines and generative AI platforms, including LLM-enabled search experiences.

• Collaborate with Product and Engineering teams to shape technical SEO, site architecture, and platform advancements.

• Spearhead the development, testing, and scaling of innovative organic growth initiatives.

• Establish and maintain standards for content quality, EEAT, and organic performance.

• Create and refine performance measurement frameworks, inclusive of reporting across SEO and AI discovery channels.

• Conduct continuous analysis, opportunity sizing, and competitive benchmarking to guide strategy.

• Discover and implement new tools, technologies, and methodologies in organic search and AI.

• Lead the gathering and refinement of requirements for SEO, content, and LLM optimization initiatives.

• Engage in and present during partnership-facing strategy and performance meetings and reviews.

• Collaborate cross-functionally with Product, PR, Content, and Engineering teams to ensure sustainable, scalable growth aligned with partnership forecasts.

⛳️ Requirements

• Significant experience in SEO and organic growth, preferably within competitive or regulated sectors (e.g., sports betting, finance, iGaming).

• Strong grasp of modern search ecosystems, encompassing Google algorithms, entity-based SEO, and AI-driven search experiences.

• Demonstrated success in achieving scalable organic growth across various markets.

• Experience in managing and nurturing high-performing SEO or organic teams.

• In-depth technical SEO expertise, including site architecture, indexing, rendering, and performance optimization.

• Strong familiarity with data analysis tools (e.g., GA4, Search Console, log analysis tools, rank tracking platforms).

• Experience collaborating with product and engineering teams in agile settings.

• Knowledge of digital PR, link acquisition strategies, and building brand authority.

• Understanding of content strategy, EEAT principles, and semantic search optimization.

• Experience with testing methodologies and frameworks for performance experimentation.

• Commercial awareness and the capability to align organic strategies with business objectives.

• Exceptional communication and stakeholder management skills.

• An understanding of and appreciation for US Sports.

• Must reside in NJ, PA, NY, FL, or TN.

• 40-hour work week from Monday to Sunday.

🏝️ Benefits

• Performance-based bonuses.

• Unlimited PTO plan.

• Paid holidays.

• Fully covered employee medical insurance.

• Fully covered employee dental insurance.

• Fully covered employee vision insurance.

• Fully covered employee life insurance.

• 401(k) plan with a generous employer match.

• Reimbursement for professional development opportunities.