Organic Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and expand organic acquisition channels such as SEO, content marketing, community engagement, and organic social media.

• Develop the strategy for organic growth, including establishing pipeline and traffic goals.

• Create and oversee a content engine that produces blogs, guides, comparison pages, and thought leadership pieces.

• Direct content efforts towards finance and FP&A personas within the B2B SaaS sector.

• Execute technical and on-page SEO initiatives, which encompass keyword strategy, site structure, internal linking, content updates, and performance analysis.

• Leverage AI tools to enhance content research, writing, optimization, and repurposing while ensuring quality and consistency with the brand's voice.

• Enhance the organic social media presence, particularly on LinkedIn, through authoring ghostwritten content for founders/executives, developing company page strategies, and fostering community interactions.

• Collaborate with product marketing and design teams on landing pages, comparative content, and optimizing conversion rates.

• Evaluate funnel performance from website traffic to signups and pipeline, and provide detailed reports on findings.

• Utilize data insights to prioritize initiatives on the roadmap.

• Stay updated on SEO trends and shifts in AI-driven search, including the performance of LLMs, and adjust strategies accordingly.

⛳️ Requirements

• 4 to 7 years of experience in organic marketing, SEO, or content marketing, preferably in B2B SaaS.

• Demonstrated success in generating measurable organic traffic and driving pipeline growth.

• Excellent writing and editing capabilities.

• Proficient use of AI tools, including LLMs for research, content creation, optimization, and automation of workflows.

• Familiarity with SEO tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics 4.

• Basic understanding of technical SEO principles.

• Ability to work autonomously in a dynamic startup environment while managing both strategic planning and hands-on implementation.

• Bonus: experience in marketing to finance/FP&A professionals or other technical B2B audiences.

🏝️ Benefits

• Flexible remote work options.

• Significant autonomy in your role.

• A culture that values openness and transparency.

• The chance to innovate, take calculated risks, learn from mistakes, and grow.

• A customer-focused, product-driven growth atmosphere.