Organic Growth Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the organic pipeline objectives for PeekPro, ACME Ticketing, and Connect&GO.

• Create forecasts and provide monthly reports on organic-attributed opportunities, demos, and closed-won revenue.

• Establish keyword, entity, site architecture, internal linking, taxonomy, and content strategies at the portfolio level across three brands.

• Lead efforts in domain consolidation, migrations, and redirect strategies.

• Formulate vertical-specific organic strategies for tours, attractions, museums, zoos, aquariums, water parks, family entertainment centers (FECs), escape rooms, and other segments of operators.

• Manage AEO and GEO visibility across platforms such as ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, and Copilot.

• Set standards for machine-readable and citable content, including structured data, entity consistency, answer-first formatting, and comparison content.

• Create a strategy for zero-click and agentic search.

• Build external authority through industry associations, trade publications, review platforms, partner directories, and integration directories.

• Collaborate with PR, Partnerships, and Content teams to secure links and mentions, and measure their impact.

• Oversee the presence on G2, Capterra, and similar third-party review and comparison sites.

• Determine technical SEO priorities and work alongside Engineering and Web teams on crawlability, indexing, Core Web Vitals, JavaScript rendering, structured data, and international/multi-domain handling.

• Conduct ongoing audits across three codebases and CMS setups, prioritizing tasks that impact revenue.

• Manage risks associated with migration during domain, subfolder, or brand architecture changes.

• Provide Content with insights on clustered keywords, entities, and intent.

• Audit, consolidate, refresh, redirect, or retire existing content across three brands.

• Collaborate with Web and Lifecycle teams on landing pages, offers, forms, and optimizing conversions.

• Evaluate and develop programmatic and templated pages by vertical, geography, use case, and integration.

• Educate Marketing, Product, and leadership about changes in search and their implications for go-to-market strategies.

⛳️ Requirements

• 4–7 years of experience in SEO or organic growth.

• Significant experience in B2B SaaS or other considered-purchase, multi-touch environments.

• Revenue-focused mindset with the ability to create and justify forecasts.

• Experience assessing how brands appear in AI responses, with a solid understanding of AEO and GEO.

• Technical expertise in crawlability, indexing, rendering, and site architecture.

• Capability to draft clear technical briefs and collaborate effectively with engineers.

• Strong analytical skills with tools such as GA4, Google Search Console, Looker Studio, Ahrefs and/or Semrush, and Screaming Frog.

• Familiarity with AI-visibility tracking tools like Profound or Peec is an advantage.

• Comfort with ambiguity across various brands, acquisitions, and incomplete data.

• Experience in multi-brand, multi-domain, or post-acquisition SEO is desirable.

• Background in programmatic or template-driven SEO at scale is a plus.

• Prior experience in travel, tourism, attractions, hospitality tech, or operator-focused vertical SaaS is beneficial.

• Experience with local and multi-location SEO or Knowledge Graph and entity optimization is advantageous.

• Must be currently located in Mexico.

• Required to have Mexican work authorization.

🏝️ Benefits

• Equity.

• Option for remote work.

• Commitment to equal-opportunity employment.

• Disability assistance provided during the application process.