Organic Growth Lead

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take full ownership of the organic growth engine, covering creators, formats, trends, and performance metrics.

• Identify, brief, and compensate creators and pages at scale while maintaining relationships with high-performing partners.

• Integrate products into formats and communities where they can gain traction.

• Spot emerging formats and memes and respond to them swiftly.

• Conduct frequent low-cost experiments with defined success and failure criteria.

• Transform successful experiments into repeatable strategies.

• Explore new low-cost channels for gaining attention, including fan pages, communities, and emerging platforms.

• Collaborate with the Growth Manager to amplify organic successes through paid acquisition.

• Incorporate insights from paid channels back into organic growth strategies.

• Assess reach, engagement, saves, shares, views, and cost per view metrics.

• Develop trackers, scripts, and automations utilizing platform data and AI tools.

• Partner directly with the founders, Growth Manager, product team, and data team.

• Assist new products in achieving viral reach across TikTok, Instagram Reels, and YouTube Shorts.

⛳️ Requirements

• Deep interest in organic growth, creator marketing, and social media.

• Practical experience from a startup, brand, app, creator agency, or personal channels.

• Proven track record of multiple viral successes for a brand, app, or personal channels.

• Ability to articulate the reasons behind campaign success and associated costs.

• Experience managing creator or user-generated content programs with numerous creators at once.

• Proficient in negotiating creator compensation and drafting native-content briefs.

• Familiarity with TikTok, Instagram Reels, and YouTube Shorts distribution, hooks, and format lifecycles.

• A blend of creativity and structured testing, with a focus on small budgets, kill rules, and performance metrics.

• Capability to track reach, engagement, and cost per view using personal data.

• Proficient with spreadsheets; ideally comfortable using SQL or Python.

• Ability to automate repetitive tasks with AI tools.

• Capacity to excel in a fast-paced, performance-driven environment.

• Previous experience as a creator or managing pages with a substantial following is a plus.

• Interest in media, entertainment, gaming, or social is advantageous.

🏝️ Benefits

• Equity ownership in the company.

• Flexibility to work remotely, allowing complete freedom in your lifestyle.

• Opportunities for global offsite meetings to strategize, connect, and collaborate.

• Flat organizational structure leading to immediate impact.

• Rewards based on performance.

• Competitive salary.