Online Marketing Manager – B2B

This is a fully remote position, open to applicants in Germany.

📋 Description

• Further enhancement of all online marketing initiatives to foster company growth.

• Development of engaging campaign concepts.

• Crafting high-converting copy for online presentations, email marketing, and landing pages.

• Formulation of innovative online marketing strategies for B2B platforms.

• Independently creating campaigns aimed at sustainably boosting traffic.

• Analyzing campaign performance and generating insightful reports.

• Direct reporting to the Head of Marketing.

• Briefing and coordinating with external partners, including graphic designers, web designers, and SEO/SEA agencies.

• Collaborating as a strategic partner with colleagues in online marketing.

• Actively promoting innovation in daily operations.

⛳️ Requirements

• A minimum of 5 years' professional experience in online marketing.

• Proficient use of various online marketing tools and performance metrics.

• Experience in the conceptualization, execution, and success analysis of online campaigns.

• Strong communication abilities.

• Excellent command of both written and spoken German and English.

• Successfully managed email marketing campaigns utilizing HubSpot, Inxmail Professional, Evalanche, or similar platforms.

• Solid experience with marketing automation systems such as HubSpot, Pardot, or Marketo.

• Knowledge of web analytics, mouse tracking, and heatmaps.

• Familiarity with agile methodologies and tools like JIRA, Confluence, OKR, and Value Proposition Design.

• Experience running social media campaigns aimed at B2B audiences.

• Understanding and practical application of fundamental neuromarketing principles.

• Strong foundational knowledge of SEO and SEA (paid search).

• Proficient in commonly used marketing tools for image and video editing as well as MS Office.

• Ideally, experience in designing, producing, and conducting webinars using GoToWebinar, ON24, or similar tools.

🏝️ Benefits

• Flexible and personalized working hours.

• Options for home office and remote work.

• Flat hierarchies that facilitate swift decision-making and reduce coordination overhead.

• A modern work environment based on Activity-Based Working principles.

• Workstation equipped with a high-performance PC, dual monitors, softphone, and headset.

• Height-adjustable desks available.

• Weekly knowledge-sharing sessions across the entire team.

• Comfortable lounge area featuring a well-equipped kitchen.

• Convenient transport connections via S-Bahn (urban rail), bicycle, or car.

• Proximity to restaurants, bakeries, supermarkets, dry cleaners, hairdressers, and gyms.