Online Marketing Manager

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Develop and implement the strategy and growth roadmap for the customer-centric website experience across Farmers.com, Foremost.com, and BristolWest.com

• Enhance digital customer journeys to boost acquisition, engagement, conversion, and self-service results

• Lead and nurture a team of web content professionals by establishing priorities and driving execution

• Collaborate with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams to create impactful digital experiences

• Spearhead conversion-rate optimization and experimentation across website content, navigation, page designs, calls to action, landing pages, and customer journeys

• Utilize analytics, customer insights, and market trends to pinpoint opportunities and assess performance

• Develop and track KPIs, dashboards, and reports to facilitate data-driven decision-making and achieve business outcomes

• Present recommendations and sway stakeholders at all organizational levels

• Cultivate collaboration, innovation, and ongoing improvement across teams

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related discipline

• Proficient in English

• Over 7 years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management

• In-depth knowledge of website optimization, customer acquisition, conversion funnels, and digital customer journeys

• Experience in formulating digital strategies, roadmaps, and cross-functional marketing initiatives

• Advanced skills in stakeholder management and collaboration

• Experience in leading, coaching, or developing team members

• Proficient in web analytics and optimization tools such as Google Analytics, Adobe Target, Optimizely, or VWO

• Familiarity with Content Management Systems (CMS), Power BI, Tableau, and Microsoft Office

• Excellent analytical, communication, presentation, and problem-solving abilities

• Capability to prioritize competing initiatives, influence stakeholders, and drive measurable business results

• Knowledge of SEO/GEO, growth marketing, and performance marketing best practices

• Preferred: Experience managing large-scale customer-facing websites

• Preferred: Familiarity with UX, Product, and Digital Technology teams

• Preferred: Experience with ROI-driven campaigns, A/B testing, and conversion optimization programs

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Comprehensive benefits package

• Career development and training opportunities

• Flexible work arrangements (remote and/or office-based)

• Dynamic and inclusive work culture within a globally renowned group

• Private Health Insurance

• Pension Plan

• Paid Time Off

• Training & Development