Digital Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of and manage email marketing calendars for various brands.

• Oversee campaign timelines, approvals, creative materials, product details, and interdependencies.

• Assist in the planning, quality assurance, scheduling, execution, A/B testing, and enhancement of email campaigns.

• Evaluate email performance and provide reports on campaign key performance indicators (KPIs).

• Manage multiple omnichannel marketing initiatives while keeping track of timelines, task lists, deliverables, and project documentation.

• Facilitate creative briefs, campaign specifications, approvals, and asset delivery among teams.

• Monitor campaign progress and identify risks, delays, and missing dependencies.

• Aid in the planning, execution, and optimization of paid media campaigns.

• Track return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), conversions, and revenue.

• Organize paid campaign requirements, target audiences, promotional details, and creative materials.

• Reach out to affiliate partners, publishers, influencers, and potential collaborators.

• Assist with affiliate onboarding, communication, promotional coordination, reporting, and administrative tasks.

• Contribute to website marketing campaigns, promotional activities, landing pages, and digital initiatives.

• Compile performance summaries for campaigns and identify trends and opportunities.

• Leverage AI tools for campaign analysis, competitive research, reporting, and marketing workflows.

• Collaborate with the Digital Marketing Manager and cross-functional teams to launch campaigns accurately and punctually.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing, preferably within eCommerce, retail, agency, or other fast-paced, multi-campaign environments.

• Strong background in managing email marketing calendars and campaign workflows across various campaigns, brands, or clients.

• Experience in building, scheduling, quality assuring, or deploying email campaigns using platforms like Klaviyo, Mailchimp, or similar.

• Excellent project management and organizational abilities, with proven experience coordinating marketing campaigns across multiple stakeholders and deadlines.

• Familiarity with supporting or executing paid media campaigns, along with knowledge of common paid media performance metrics and optimization techniques.

• Experience in drafting campaign briefs and coordinating requirements with designers, copywriters, agencies, or other marketing collaborators.

• Capability to handle multiple brands, campaigns, projects, or client accounts simultaneously.

• Background in affiliate marketing, publisher outreach, influencer collaborations, or affiliate platforms is a plus, though not mandatory.

• Experience with platforms such as Impact, Awin, Minty, ShareASale, Refersion, or similar is beneficial.

• Strong analytical skills to interpret campaign performance data and identify actionable insights.

• Attention to detail with the ability to spot missing information, risks, and dependencies.

• Proficient written and verbal communication skills in English.

• Experience in eCommerce and social media marketing is an advantage.

• Fluency in English is essential.

• Resume must be submitted in English.

🏝️ Benefits

• Remote contractor role.

• Work with well-known cannabis, CBD, and accessories brands.

• Gain hands-on experience in email marketing, paid media, affiliate partnerships, eCommerce, and broader digital campaigns.

• Collaborate with teams across North America and Europe.

• Opportunity to contribute to campaigns viewed by millions of customers.

• Experience across multiple brands and digital marketing fields.