OCE Manager

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Lead the execution of Lilly’s Accelerate Reach and Scale vision within Türkiye.

• Create and implement integrated customer experience strategies in collaboration with Brand Teams.

• Incorporate the PESO framework into brand engagement strategies.

• Promote the adoption and enhancement of OCE capabilities such as BRIX, NBE, SFMC, VVPM, GCCP, ON24, WhatsApp, and Lilly Play.

• Test and expand new capabilities locally alongside ICH Strategy & Innovation teams.

• Ensure adherence to governance, compliance, and quality standards across digital tools and processes.

• Oversee the delivery of omnichannel tactics in coordination with Customer Experience and Digital Execution teams.

• Monitor execution progress and provide reporting through CET and internal tracking systems.

• Manage relationships with local agencies and vendors.

• Encourage the reuse and localization of IBU content and resources.

• Assess customer engagement performance and derive actionable insights using BI&A.

• Track omnichannel KPIs and initiate continuous improvement cycles.

• Share Türkiye’s outcomes, insights, and best practices with ICH reporting and governance forums.

• Represent OCE in Türkiye and collaborate with Marketing, Medical, PRA, Communications, and ICH OCE stakeholders.

• Advocate for a unified “One Lilly Voice” in customer communications and engagement.

⛳️ Requirements

• Bachelor’s degree.

• 5+ years of experience in brand management and/or OCE marketing.

• Deep understanding of digital marketing strategies and innovative solutions.

• Experience in project management.

• Proven ability to lead cross-functional teams or large groups.

• Proficient in English.

• Excellent interpersonal, communication, collaboration, leadership, partnership-building, organizational, and adaptability skills.

• Preferred: MBA or another relevant graduate-level qualification.

• Preferred: Familiarity with digital health, trends in the healthcare industry, patient journey mapping, and strategies for engaging healthcare professionals.

🏝️ Benefits

• Equal employment opportunity and nondiscrimination protections.

• Workplace accommodation support for individuals with disabilities.