National Account Manager – RTM

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Act as the representative for the On Trade team within major National Wholesale accounts.

• Oversee and cultivate a strategic growth plan aimed at increasing volume, revenue, and profit across the AG Barr brand portfolio.

• Function as the main commercial connection between AG Barr brands and key wholesale purchasing teams.

• Administer comprehensive account management from range distribution to promotional strategy.

• Create and execute strategic growth initiatives that encompass invoice revenue, volume, distribution, new product development (NPD), and profit & loss (P&L) oversight.

• Establish and nurture long-term relationships with key decision-makers in buying, operations, and marketing teams.

• Conduct regular account evaluations and manage relationships with internal stakeholders, route-to-market, and spirit partners where relevant.

• Formulate, agree upon, and execute joint business plans with key clients.

• Lead the forecasting of key performance indicators (KPIs) and ensure product availability throughout the supply chain from AG Barr to depot, from depot to store, and from store to shelf.

• Negotiate, manage, and adhere to approved budgets, customer investments, and trading terms.

• Implement and assess promotional and activation strategies for core brands.

• Leverage data and insights to facilitate category-first selling, analyze sales reports, monitor market trends, and enhance performance.

• Establish clear communication processes for both internal and external stakeholders.

• Complete necessary administrative tasks in accordance with established processes, procedures, and timelines.

⛳️ Requirements

• Proven track record in sales within the FMCG industry, with a considerable background in National Wholesale or a similar strategic sales role.

• Direct experience in the UK/Local On-Trade beverage sector, particularly in cocktails, is preferred but not mandatory.

• Demonstrated history of achieving and surpassing demanding sales targets, especially in New Business development.

• Strong proficiency in IT, including Google Suite, Excel, PowerPoint, and Word.

• Capability to quickly learn new software applications such as Cognos, IRI/Kantar, and Demantra.

• High level of numerical proficiency and meticulous attention to detail.

• Highly organized and efficient.

• Strong communication skills, particularly in remote settings.

🏝️ Benefits

• Competitive salary aligned with market standards.

• Annual bonus program linked to both business performance and individual achievements.

• Defined contribution pension plan with employer contributions through L&G.

• 34 days of holiday entitlement.

• Flexible holiday trading options.

• A flexible cash pot available for various benefits.

• Private medical insurance coverage.

• Healthcare cash plan benefits.

• Flexible benefits program that includes discounts, cashbacks, gym memberships, and technology purchases.

• Life assurance coverage.

• Save as you earn scheme available.

• Staff discount on sales.

• Complimentary AG Barr products during work hours and staff sales events.

• Continuous professional development opportunities along with access to Learning and Development programs and resources.