Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Strategize, implement, and enhance mobile user acquisition campaigns across platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Take ownership of budgets to meet D0/D3/D7 ROAS objectives by managing tROAS bids, daily limits, and campaign- and country-specific budgets.

• Expand successful campaigns while promptly discontinuing ineffective ones based on trends and overall profitability.

• Develop and execute a comprehensive testing roadmap that encompasses networks, locations, bidding methods, target audiences, and creative assets.

• Collaborate with the Creative team on project briefs, concept generation, and analysis of creative performance.

• Work alongside Data and Monetization teams to link user acquisition costs with advertising revenue, including eCPM, ARPDAU, and LTV models.

• Evaluate performance using SQL and BI dashboards, identifying issues proactively.

• Manage relationships with network account managers to pursue beta opportunities, improved agreements, and necessary support.

• Provide weekly reports to management on expenditures, ROAS, insights, and proposed next steps.

⛳️ Requirements

• A minimum of 3 years of practical experience in mobile user acquisition (5+ years for Senior positions).

• Demonstrated experience in managing substantial budgets on at least two platforms, including Meta, TikTok, Mintegral, AppLovin, and Unity.

• Profound knowledge of ROAS-driven bidding strategies, such as tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical capabilities and proficiency with Excel/Sheets, BI tools, and MMP data, including AppsFlyer or Adjust.

• Exceptional written and verbal English communication skills.

• Experience in mobile gaming or adtech sectors is a plus.

• Background in growing applications primarily monetized through in-app ads or hybrid models is beneficial.

• Familiarity with mediation, eCPM, ARPDAU, LTV, and ROAS is advantageous.

• Hands-on experience with AppLovin and Mintegral on a large scale is preferred.

• Proficiency in SQL using Snowflake, BigQuery, or similar platforms is a plus.

• Experience in launching new networks and markets from the ground up is desirable.

• Familiarity with creative testing methodologies and collaboration with creative teams is advantageous.

🏝️ Benefits

• Security through client vetting to minimize risks and ensure reliable, timely payments.

• Career support and assistance in locating new opportunities if a project does not align well.

• Legal support for independent contractors or sole proprietorships, including tax-related matters.

• English language courses.

• Opportunities for professional development.

• Team-building activities.

• Flexible work hours.

• Comprehensive financial and legal support for independent contractors.

• Complimentary English classes with native speakers or Ukrainian educators.

• Dedicated HR assistance.

• People-first management approach with minimal bureaucracy.

• A welcoming company culture.