Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Moldova.

📋 Description

• Strategize, implement, and enhance mobile user acquisition campaigns across platforms including Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Take ownership of budgets and meet D0/D3/D7 ROAS objectives by efficiently managing tROAS bids, daily limits, and campaign- and country-specific budgets.

• Expand successful campaigns and swiftly eliminate underperforming ones based on performance trends and overall profitability.

• Develop and execute a comprehensive testing strategy that encompasses networks, geographical areas, bidding tactics, target audiences, and creative assets.

• Collaborate with the Creative team on project briefs, concepts, and the analysis of creative performance.

• Work alongside Data and Monetization teams to align user acquisition costs with advertising revenue, including metrics like eCPM, ARPDAU, and LTV curves.

• Evaluate performance using SQL and BI dashboards to identify potential issues before they affect financial outcomes.

• Manage relationships with network account managers and seek betas, better terms, and ongoing support.

• Provide weekly reports to management detailing expenditures, ROAS, insights, and future strategies.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in mobile user acquisition (5+ years for a Senior position).

• Demonstrated success in managing substantial budgets on at least two platforms such as Meta, TikTok, Mintegral, AppLovin, or Unity.

• Extensive knowledge of ROAS-focused bidding strategies, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical capabilities.

• Proficiency in Excel/Sheets, BI tools, and Mobile Measurement Partner (MMP) data like AppsFlyer, Adjust, or similar.

• Exceptional written and verbal communication skills in English.

• Experience in mobile gaming or adtech companies is a plus.

• Background in growing apps primarily monetized through in-app advertisements or hybrid models is beneficial.

• Familiarity with ad monetization concepts, including mediation, eCPM, ARPDAU, LTV, and ROAS, is advantageous.

• Practical experience with AppLovin and Mintegral at scale is a plus.

• SQL skills with Snowflake, BigQuery, or comparable platforms are beneficial.

• Experience in launching new networks and markets from the ground up is an advantage.

• Familiarity with creative testing methodologies and working with creative teams is advantageous.

🏝️ Benefits

• Security through client vetting to reduce risks and ensure reliable and prompt payments.

• Career support and assistance in finding new opportunities if a project does not align with your skills.

• Legal guidance for independent contractors or sole proprietorships, including tax-related matters and processes.

• English language courses.

• Opportunities for professional development.

• Team-building activities.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Free English classes with native speakers or Ukrainian instructors.

• Dedicated Human Resources support.

• People-centric management style with minimal bureaucracy.

• A welcoming company culture.