Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Greece.

📋 Description

• Take ownership and expand paid acquisition efforts across the client's mobile app portfolio.

• Strategize, initiate, and enhance mobile user acquisition campaigns utilizing platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Oversee substantial daily budgets and achieve D0/D3/D7 ROAS targets through tROAS bidding, daily limits, and campaign- and country-specific budgets.

• Amplify successful campaigns and discontinue those that are underperforming based on trends and overall profitability.

• Develop and implement a testing roadmap that encompasses networks, geographic locations, bidding strategies, target audiences, and creative assets.

• Work closely with the Creative team on project briefs, concepts, and analysis of creative performance.

• Collaborate with Data and Monetization teams to align user acquisition costs with advertising revenue, including metrics such as eCPM, ARPDAU, and LTV curves.

• Utilize SQL and BI dashboards for performance analysis and proactively identify potential issues.

• Cultivate relationships with network account managers to negotiate beta opportunities, better terms, and support.

• Provide weekly reports to management detailing expenditures, ROAS, insights gained, and forthcoming actions.

⛳️ Requirements

• A minimum of 3 years of direct experience in mobile user acquisition; 5+ years for Senior positions.

• Demonstrated success managing substantial budgets on at least two platforms among Meta, TikTok, Mintegral, AppLovin, and Unity.

• Comprehensive knowledge of ROAS-based bidding strategies, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical capabilities with proficiency in Excel/Sheets, BI tools, and MMP data like AppsFlyer or Adjust.

• Exceptional command of written and spoken English.

• Experience in mobile gaming or adtech companies is a plus.

• Background in growing applications that are primarily monetized through in-app ads or hybrid models is advantageous.

• Familiarity with mediation, eCPM, ARPDAU, LTV, and ROAS is beneficial.

• Practical experience with AppLovin and Mintegral at scale is a plus.

• SQL proficiency with Snowflake, BigQuery, or similar tools is advantageous.

• Experience launching new networks and geographic regions from the ground up is a plus.

• Knowledge of creative testing methodologies and collaboration with creative teams is advantageous.

🏝️ Benefits

• Assurance through meticulous client vetting to reduce risks and guarantee reliability and timely payments.

• Career assistance and support in locating new opportunities if a project does not align with expectations.

• Legal support for independent contractor or sole proprietorship status, taxation, and associated processes.

• English language courses.

• Opportunities for professional development.

• Team-building events.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Free English lessons with native speakers or Ukrainian instructors.

• Dedicated HR assistance.

• A people-centric management approach with minimal bureaucracy.

• A welcoming company culture.