Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Strategize, initiate, and enhance mobile user acquisition campaigns across platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Manage budgets effectively to meet D0/D3/D7 ROAS targets utilizing tROAS bids, daily caps, as well as campaign- and country-specific budgets.

• Expand successful campaigns and promptly eliminate underperforming ones based on observed trends and overall profitability.

• Develop and implement testing roadmaps that encompass networks, locations, bidding strategies, audiences, and creative elements.

• Collaborate with the Creative team on project briefs, concepts, and the analysis of creative performance.

• Work alongside Data and Monetization teams to link UA expenses with advertising revenue, including metrics such as eCPM, ARPDAU, and LTV curves.

• Evaluate performance through SQL and BI dashboards, identifying potential issues before they result in financial setbacks.

• Oversee relationships with network account managers while seeking beta opportunities, improved terms, and additional support.

• Provide weekly reports to management detailing expenditures, ROAS, insights, and future actions.

• Take ownership of and expand paid acquisition efforts across the client’s mobile app portfolio, with a direct focus on profitable growth.

⛳️ Requirements

• A minimum of 3 years of practical experience in mobile user acquisition; 5 years required for Senior positions.

• Demonstrated success in managing substantial budgets on at least two platforms including Meta, TikTok, Mintegral, AppLovin, and Unity.

• Comprehensive understanding of ROAS-based bidding strategies, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical capabilities.

• Proficient in Excel/Sheets, BI tools, and MMP data such as AppsFlyer or Adjust.

• Exceptional written and verbal English skills.

• Experience in mobile gaming or adtech sectors is a plus.

• Background in scaling apps primarily utilizing in-app ads or hybrid monetization models is advantageous.

• Familiarity with mediation, eCPM, ARPDAU, LTV, and ROAS concepts is beneficial.

• Hands-on experience with AppLovin and Mintegral at scale is a plus.

• SQL proficiency with Snowflake, BigQuery, or similar databases is an asset.

• Experience in launching new networks and geographic areas from the ground up is an advantage.

• Familiarity with creative testing methodologies and collaboration with creative teams is preferred.

🏝️ Benefits

• Assurance through client vetting processes to reduce risks and ensure reliable, timely payments.

• Career support and assistance in finding new opportunities when a project may not align.

• Access to legal advice regarding independent contractor or sole proprietorship status, tax matters, and related processes.

• Opportunities for English language courses.

• Professional development opportunities.

• Team-building events.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Free English classes with native speakers or Ukrainian instructors.

• Dedicated HR assistance.

• People-centric management approach with minimal bureaucracy.

• A friendly company culture.