Mobile App Growth Manager

This is a fully remote position, open to applicants in Bulgaria, +4 more countries.

📋 Description

• Take full responsibility for mobile app growth, transforming both paid and organic installs into registered, verified, and funded traders.

• Develop the app acquisition strategy, manage the budget, and oversee performance from the initial impression to the first-time deposit and beyond.

• Plan, execute, and enhance app install and in-app event campaigns utilizing Apple Search Ads, Google App Campaigns, Meta, TikTok, and programmatic/DSP partners.

• Optimize campaigns aimed at registration, KYC completion, and first-time deposits through value-based and event-based bidding strategies.

• Manage the app user acquisition budget and regional pacing, reallocating expenditures based on CPA, ROAS, and cohort quality.

• Collaborate with the Creative team to brief and test video, playable, static, and store-asset creatives.

• Source, onboard, and manage app networks and agencies while implementing fraud controls.

• Oversee App Store and Google Play optimization, including keyword research, metadata, screenshots, preview videos, and localization.

• Conduct store-listing experiments and Custom Product Pages that align with paid campaigns.

• Enhance ratings and reviews through in-app prompts and effective review management.

• Facilitate web-to-app and cross-channel installs with the SEO, Content, Social, CRM, and Partnerships teams using deep links and QR flows.

• Manage mobile measurement setup with an MMP, SKAdNetwork/AdAttributionKit, and Google Privacy Sandbox for Android.

• Generate cohort, LTV, and payback reporting with BI, linking installs to FTD, net deposits, and ARPU.

• Ensure accurate event tracking, postbacks, and attribution windows across various partners.

• Collaborate with Product and Development on onboarding, KYC, and first deposit processes.

• Work alongside CRM and Lifecycle teams on push, in-app, and email journeys for new app users.

• Ensure app marketing adheres to regulatory standards and complies with Apple/Google financial services policies, including risk warnings and country restrictions.

⛳️ Requirements

• Demonstrated experience in online retail trading (FX/CFDs), iGaming, or cryptocurrency.

• Familiarity with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business, and programmatic DSPs.

• Over 4 years of experience in mobile app user acquisition.

• Direct ownership of a multi-channel paid budget, ideally exceeding USD 250k per month.

• Proven success in ASO for both App Store and Google Play.

• In-depth knowledge of MMPs such as AppsFlyer, Adjust, or Branch.

• Understanding of SKAdNetwork and post-ATT measurement methodologies.

• Strong analytical capabilities, including cohort analysis, LTV modeling, and incrementality thinking.

• Proficient in Excel, Google Sheets, and BI dashboards.

• Experience optimizing for downstream events such as registration, deposits, or purchases.

• Proficient in English, both written and spoken.

• Familiarity with financial promotion regulations and Apple/Google policies for financial apps is a plus.

• Knowledge of SQL or BigQuery and experience with Salesforce Marketing Cloud is advantageous.

• A second language relevant to key markets is a valuable addition.

🏝️ Benefits

• A welcoming, youthful, and multicultural team with accessible leadership.

• Opportunity to contribute to a dynamic business during its growth phase.

• High level of autonomy, encouragement of innovative ideas, and application of your expertise to establish best practices for the organization.

• Ongoing personal development opportunities.

• Training budget available.

• Potential for growth alongside the company and the chance to learn from industry leaders.

• Competitive compensation package.

• Regular salary evaluations.

• Incentive schemes based on performance.

• A vibrant company culture, featuring team activities and global celebrations.