Meta Ads Manager – Lead Generation

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take full ownership of the complete execution of Meta Ads campaigns on Facebook and Instagram, ranging from initial setup to advanced scaling.

• Daily monitoring of account performance with proactive adjustments to campaign structures, bidding strategies, and audience targeting.

• Design, test, and optimize landing pages and lead funnels that ensure high lead quality.

• Oversee conversion tracking, which includes Pixel setup, Conversion API (CAPI), and UTM tracking.

• Implement A/B testing on creatives, headlines, and landing page components to mitigate creative fatigue and audience saturation.

• Independently manage client accounts, deliver strategic insights, and present performance reports to stakeholders.

• Work collaboratively with creative and account management teams to ensure campaign messaging aligns with client objectives.

• Supervise the integration of lead flow between Meta Ads, GoHighLevel CRM, and third-party automation tools.

⛳️ Requirements

• A minimum of 5 years of hands-on experience managing Meta Ads (Facebook/Instagram) at scale.

• Proven success in Lead Generation (not E-commerce) in industries such as Renewable Energy, Home Services, Real Estate, or B2B.

• Expertise in Meta Ads Manager, including Advantage+ features, horizontal/vertical scaling, and CPL/CPM/CTR analysis.

• Extensive technical knowledge of conversion tracking, attribution settings, and API integrations.

• Experience in building and optimizing landing pages with a focus on Conversion Rate Optimization (CRO).

• Demonstrated leadership skills with the capacity to take ownership of client results and make strategic decisions independently.

• Strong analytical skills with the ability to interpret complex data into actionable growth strategies.

• Outstanding communication abilities and a mindset geared towards agency growth.

• Familiarity with GoHighLevel CRM and Zapier automation workflows.

• Knowledge of Google Ads (Search and Performance Max).

• Direct experience in the Solar or Renewable Energy sectors.

• Background in managing multi-location or high-spend accounts.

🏝️ Benefits

• Competitive salary based on experience.

• Fully remote work environment.

• Direct pathway to a Head of Paid Media leadership role.

• Long-term stability in a rapidly growing sector.

• Performance-based incentives along with professional autonomy.

• Opportunity to work with industry-leading CRM and automation tools.