Media Buying Specialist

This is a fully remote position, open to applicants in Mexico, +4 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance paid advertising campaigns across Meta Ads, Google Ads, and other pertinent paid media platforms.

• Track campaign performance and implement data-driven modifications to enhance ROAS, CPA, CPL, CTR, and other essential performance indicators.

• Administer advertising budgets and allocate expenditures based on campaign effectiveness and business goals.

• Formulate and implement testing strategies involving audiences, creatives, placements, offers, and campaign frameworks.

• Recognize opportunities to expand successful campaigns while ensuring efficiency and profitability.

• Evaluate campaign and funnel performance to pinpoint areas for enhancement.

• Collaborate with creative and marketing teams to craft high-impact ad concepts and provide feedback based on performance data.

• Establish and maintain tracking, attribution, pixels, and conversion events.

• Generate performance reports and convey campaign insights, outcomes, and recommendations.

• Remain updated on changes in advertising platforms, emerging trends, and new paid media opportunities.

⛳️ Requirements

• Over 3 years of professional experience in media buying or paid advertising.

• Extensive hands-on experience in managing and optimizing Meta Ads campaigns.

• Proven track record in handling significant advertising budgets and scaling successful campaigns.

• Strong grasp of performance marketing metrics, including ROAS, CPA, CPL, CPC, CPM, CTR, and conversion rates.

• Proficient in audience targeting, retargeting, lookalike audiences, creative testing, and campaign optimization.

• Excellent analytical skills with the capability to convert campaign data into actionable insights.

• Knowledge of conversion tracking, attribution, pixels, and analytics.

• Comfortable operating in a performance-driven environment where results are evaluated against defined KPIs.

• Exceptional communication, organizational abilities, and attention to detail.

• Nice to Have: Practical experience with TikTok Ads.

• Nice to Have: Familiarity with Google Ads or other paid media platforms.

• Nice to Have: Experience managing campaigns for multiple brands, products, or client accounts.

• Nice to Have: Understanding of landing page optimization and conversion rate optimization (CRO).

• Nice to Have: Experience working closely with creative teams to develop and test performance-oriented advertising assets.

🏝️ Benefits

• Fully Remote: Work from anywhere with international teams

• Peer Community: Connect with high-performing sales professionals in our network

• Ongoing Support: Receive guidance from Huzzle before and after placement

• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals