Media Buyer, Meta Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of paid advertising initiatives for a specialized performance marketing agency focused on patient acquisition for health clinics and local enterprises throughout the US.

• Strategically plan, launch, and enhance Meta campaigns on both Facebook and Instagram.

• Oversee local, geo-targeted campaigns for health clinic clients, including precise radius targeting and budget management.

• Adhere to established standard operating procedures (SOPs) for campaign setup, testing, and reporting across various accounts.

• Experiment with different messaging angles and creative iterations while documenting outcomes.

• Monitor campaign performance, proactively identify issues, and communicate results clearly to the internal team.

• Create structured briefs for user-generated content (UGC) creators based on the campaign strategy and offer positioning.

• Generate simple static image advertisements utilizing Gemini, ChatGPT, or Claude.

• Ensure that all creative output aligns with platform policies and health-related advertising regulations.

• Conduct daily performance monitoring to spot optimization opportunities and potential risks.

• Keep accurate records of campaign settings, targeting parameters, and testing outcomes.

• Clearly communicate account status and performance metrics with internal stakeholders.

• Engage in the agency's processes for application, assessment, interviews, reference checks, and client interviews.

⛳️ Requirements

• Demonstrated experience managing Meta ad campaigns with monthly budgets ranging from $50,000 to $250,000.

• Background in local business or lead generation; experience solely in e-commerce is not suitable.

• Strong preference for candidates with health-related or clinic marketing experience.

• Comfortable following SOPs and juggling multiple client accounts concurrently, preferably with a background in a marketing agency.

• Proficient in utilizing AI tools for basic creative production, including image generation and prompt creation.

• Detail-oriented with a commitment to thoroughly checking targeting, settings, and compliance prior to campaign launches.

• Exceptional written English communication skills with a clear and proactive reporting approach.

• Self-motivated critical thinker who can identify challenges and propose solutions.

• Experience in advertising for stem cell, medical, wellness, or regenerative medicine clinics is a plus.

• Familiarity with conversion rate optimization (CRO) or funnel optimization in a lead generation context is desirable.

• Experience with Google Ads or TikTok Ads in addition to Meta is a bonus.

• Basic creative skills such as video editing or conceptualization are advantageous.

• Submission of an updated resume, portfolio link or campaign examples, and a 1–2 minute Loom video is required for application.

• Candidates who are shortlisted must complete a brief homework assignment.

• Availability to overlap with US business hours for 4–5 hours daily is required.

🏝️ Benefits

• Paid Time Off in accordance with company policy.

• Observance of holidays following company guidelines.

• 100% remote work setup.

• Payment in USD, bi-monthly (on the 15th and 30th).

• Long-term, full-time position with opportunities for growth as the agency expands its client base.

• Work within a boutique performance agency renowned for its strong compliance record in a highly regulated advertising sector.