Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Take charge of the paid media strategy for DTC/eCommerce clients on Meta and TikTok.

• Create creative testing roadmaps, formulate angles, draft editor briefs, and evaluate performance.

• Oversee client advertising budgets ranging from $30k/month to $1m/month.

• Identify whether funnel challenges are linked to creative, offer, or conversion issues.

• Share results, plans, and next steps with clients effectively.

• Source UGC creators, script writing, and direct content creation as needed.

• Engage with real brands and substantial budgets.

• Conduct aggressive testing, adapt swiftly, and establish scalable frameworks.

⛳️ Requirements

• Proven experience in scaling eCommerce brands.

• Proficiency in managing Meta Ads with actual spend and verifiable results (CPA, ROAS, revenue).

• Familiarity or interest in paid media for DTC/eCommerce clients on Meta and TikTok.

• Capability to create creative testing roadmaps.

• Skill in developing creative angles and writing briefs for editors.

• Competence in analyzing creative performance.

• Experience managing ad budgets from $30k/month to $1m/month per client.

• Ability to diagnose comprehensive funnel issues involving creative, offer, or conversion.

• Strong communication skills for presenting results, plans, and next steps to clients.

• Experience in sourcing UGC talent, writing scripts, and directing content when necessary.

• Skill in extracting insights from reviews, competitor advertisements, and comments to create new creative angles.

• Experience in writing UGC scripts or creative briefs.

• Ability to collaborate with editors to produce effective ad variations.

• Capacity to challenge assumptions and adapt swiftly.

• Proficiency in explaining decisions and strategic directions.

• Demonstrated ownership, urgency, initiative, and follow-through.

• Bonus for Shopify store or eCommerce brand ownership/operation experience.

• Video editing or design skills are advantageous.

🏝️ Benefits

• Opportunity to work with real brands and substantial budgets.

• Engage in aggressive testing and rapid learning opportunities.

• Potential to advance into a senior strategy role.

• Increased responsibility and career advancement based on performance.