Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Portugal, +5 more countries.

📋 Description

• Take ownership of 4 to 6 DTC accounts as a strategist, media buyer, creative lead, and primary client liaison.

• Cultivate client relationships, present outcomes and strategies, articulate reasoning, and address performance downturns.

• Analyze customer reviews, ad comments, support inquiries, Reddit discussions, and competitor ad libraries to craft effective marketing angles.

• Utilize internal tools to OCR and transcribe account advertisements and link them to performance metrics.

• Create comprehensive creative briefs, scripts, hooks, ad copy, and advertorial content.

• Guide editors and designers, conduct revision cycles, and uphold quality standards.

• Launch around 8 to 10 new ads weekly in informed batches.

• Develop and test advertorials, comparison pages, and product detail pages.

• Deploy landing pages to Vercel on subdomains and conduct live tests prior to client Shopify deployment.

• Identify and resolve bottlenecks related to creative assets, offers, AOV, landing pages, or checkout processes.

• Report on new customer economics using NC-CPA and NC-ROAS metrics.

• Advocate for attribution insights and performance choices with clients.

⛳️ Requirements

• Practical experience with Meta advertising, managing significant budgets for DTC and eCommerce brands.

• Proven track record of results related to CPA, ROAS, revenue, and specific performance improvements.

• Proficient with AI tools such as Claude or similar technologies.

• Capability to develop and launch converting landing pages employing AI resources.

• Exceptional direct-response writing skills in native or near-native English.

• Proficient in writing hooks, scripts, ad copy, and advertorials in the customers' preferred language.

• Strong communication skills to clearly convey ideas, advocate for recommendations, challenge client decisions, and identify issues early.

• Creative direction capabilities and sound judgment regarding when to delegate tasks.

• Availability to work during US Eastern business hours for client communications.

• Ability to manage 4 to 6 DTC accounts with budgets ranging from $30k/month to $1M/month.

• Experience in owning or operating a Shopify store or eCommerce brand is an asset.

🏝️ Benefits

• Flexibility to work remotely from anywhere in the world.

• Opportunity to collaborate with genuine brands and substantial budgets.

• Dynamic testing environment that fosters rapid learning.

• Opportunities to build scalable frameworks.

• Potential for advancement into senior strategy roles and increased responsibilities based on performance.