Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Take charge of the paid media strategy for DTC/eCommerce clients on Meta and TikTok.

• Develop creative testing roadmaps, craft compelling angles, and prepare briefs for editors.

• Oversee advertising budgets that range from $30k/month to $1m/month for each client.

• Analyze the entire marketing funnel to determine if challenges stem from creative, offers, or conversions.

• Clearly communicate results, strategies, and next steps to clients.

• Source user-generated content (UGC) talent, draft scripts, and direct content production as needed.

• Innovate new creative perspectives from reviews, competitor advertisements, and audience feedback.

• Collaborate with editors to produce effective ad variations.

• Challenge existing assumptions, adapt swiftly, and articulate strategic choices.

• Act decisively, follow through on commitments, and take responsibility for results.

⛳️ Requirements

• Proven hands-on experience in scaling eCommerce brands.

• Experience managing Meta Ads with substantial spend and verifiable CPA, ROAS, and revenue outcomes.

• Capability to lead the paid media strategy for DTC/eCommerce clients on Meta and TikTok.

• Proficiency in constructing creative testing roadmaps, developing angles, and writing briefs for editors.

• Skill in diagnosing whether funnel challenges are due to creative, offer, or conversion issues.

• Excellent communication skills for effectively presenting results, strategies, and subsequent actions to clients.

• Experience in sourcing UGC creators, writing scripts, and directing content when necessary.

• Ability to extract creative insights from reviews, competitor ads, and audience comments.

• Background in collaborating with editors to produce successful ad variations.

• Aptitude for challenging assumptions, adapting quickly, and explaining strategic decisions.

• Strong sense of ownership, urgency, speed, and follow-through.

• Experience in owning or operating a Shopify store or eCommerce brand is a plus.

• Video editing or design skills would be an advantage.

🏝️ Benefits

• Engage with real brands and significant budgets.

• Experience an aggressive testing and rapid learning environment.

• Opportunity for advancement into senior strategy roles with increased responsibilities.

• Career growth prospects based on performance.