Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Alabama, +2 more states.

📋 Description

• Oversee 4 to 6 direct-to-consumer (DTC) accounts comprehensively as a strategist, media buyer, creative leader, and primary client liaison.

• Cultivate client relationships, deliver presentations on results and strategies, and advocate for strategic choices.

• Analyze customer feedback, advertisement comments, support inquiries, Reddit discussions, and competitor advertisement libraries to uncover insights and objections.

• Utilize internal OCR and ad transcription tools to link creative elements with account performance metrics.

• Compose creative briefs, scripts, hooks, advertisement copy, and advertorial content.

• Guide editors and designers, conduct revision cycles, and uphold quality standards.

• Initiate approximately 8 to 10 new advertisements weekly.

• Develop and test advertorials, comparison pages, and product detail pages using Claude Code and Vercel.

• Identify and troubleshoot bottlenecks related to creative outputs, offers, average order value (AOV), landing pages, and checkout processes.

• Report on new customer economics with metrics such as NC-CPA and NC-ROAS.

• Attend client calls during business hours in the US Eastern time zone.

⛳️ Requirements

• Practical experience with Meta advertising, managing significant budgets for DTC and eCommerce brands.

• Proven track record of results in terms of CPA, ROAS, revenue, and executed changes.

• Proficient in AI tools; utilizes Claude or a similar tool as a regular part of work processes.

• Capability to create and launch a landing page using Claude or an equivalent platform.

• Skill in researching, writing, and developing a high-converting page from the ground up.

• Native or near-native English proficiency with a focus on direct-response writing.

• Competence in crafting hooks, scripts, advertisement copy, and advertorials that resonate with customer language.

• Strong communication abilities for articulating ideas, advocating recommendations, addressing client concerns, and flagging issues proactively.

• Creative insight and the capability to oversee creative projects and delegate effectively.

• Availability to conduct client calls during US Eastern business hours.

• Ability to manage up to six accounts simultaneously.

• Experience handling budgets ranging from $30,000 to $1,000,000 per month.

• Previous experience with Shopify stores or eCommerce brands is advantageous.

🏝️ Benefits

• Engage with real DTC and eCommerce brands managing substantial budgets.

• Experience an aggressive testing and rapid learning atmosphere.

• Develop scalable frameworks for growth.

• Potential for advancement into senior strategy roles.

• Increased responsibilities and career progression based on performance metrics.

• Enjoy the flexibility of remote work with global hiring opportunities.