Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Alabama, +2 more states.

📋 Description

• Take ownership of 4 to 6 DTC accounts as the strategist, media buyer, creative lead, and primary client liaison.

• Oversee monthly budgets that range from $30k to $1M for each account.

• Directly present results, strategies, and rationales to clients.

• Conduct research on customer feedback, advertisement comments, support inquiries, Reddit discussions, and competitor advertising libraries.

• Utilize internal OCR and transcription tools to link advertisements with performance metrics.

• Draft creative briefs and scripts.

• Supervise editors and designers while managing revision cycles.

• Launch approximately 8 to 10 new advertisements weekly.

• Develop and test advertorials, comparison pages, and product detail pages.

• Create landing pages using Claude Code and deploy them to Vercel on subdomains.

• Identify and resolve issues related to creative assets, offers, AOV, landing pages, and checkout processes.

• Report on new customer CPA and ROAS while justifying attribution decisions.

⛳️ Requirements

• Practical experience with Meta advertising, managing significant spending for DTC and eCommerce brands.

• Proven results related to CPA, ROAS, revenue, and implemented enhancements.

• AI-savvy: actively utilizing Claude or a similar AI tool as part of your workflow.

• Capability to create and deploy landing pages using Claude or a comparable platform.

• Native or nearly-native proficiency in English with direct-response writing skills.

• Competence in writing hooks, scripts, ad copy, and advertorials.

• Strong skills in client communication and presentation.

• Ability to articulate ideas clearly, advocate for recommendations, constructively challenge when necessary, and identify issues promptly.

• Creative judgment with the ability to guide editors and designers.

• Willingness to work during US Eastern business hours for client communications.

• Bonus: experience in building or managing a Shopify store or eCommerce brand.

🏝️ Benefits

• Engage with real brands and manage substantial budgets.

• Experience an aggressive testing and rapid learning environment.

• Opportunity for career advancement into senior strategy roles.

• Increased responsibilities and career development based on individual performance.

• Enjoy remote work flexibility from anywhere around the globe.

• Flexible scheduling outside of US Eastern business hours.