Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in Argentina, +3 more countries.

📋 Description

• Take full ownership of Meta ad accounts for various brands, encompassing account structure, budget management, pacing, and scaling strategies.

• Develop and oversee a continuous creative testing calendar, formulating hypotheses regarding hooks, angles, formats, and target audiences.

• Evaluate creative performance metrics including hook rate, hold rate, CTR, and CPL.

• Identify areas where ads succeed or fail to capture prospects and provide briefs for the next creative iterations.

• Guide and instruct UGC creators and video editors on project requirements.

• Craft hooks and ad copy in English to engage the target audience.

• Supervise full-funnel performance metrics across landing pages, lead forms, CAPI setup, event match quality, and speed-to-lead transitions.

• Strategically plan seasonal campaigns for registration periods, camps, and leagues.

• Implement localized campaigns utilizing geo-radius targeting, remarketing strategies, and frequency management.

• Generate weekly performance scorecards focused on business metrics such as registrations, CPL, CAC, and overall efficiency.

⛳️ Requirements

• Minimum of 3 years of experience in hands-on Meta buying, specifically in direct-response lead generation.

• Background in local services, gyms/fitness, education/enrollment, events, or membership sectors; candidates with solely ecommerce experience may not fit well.

• Proven experience managing monthly budgets exceeding US $20K or significantly scaling accounts.

• Capability to elucidate the metrics behind ads that were briefed or created.

• Proficiency in articulating a reliable and repeatable testing methodology.

• Understanding of measurement concepts including attribution windows, click vs. view-through metrics, blended CAC versus in-platform ROAS, and limitations of Ads Manager.

• Excellent command of written and spoken English; all customer-facing content is in English.

• Comfortable performing spreadsheet-level analyses and cohorting performance by creative type.

• Availability for full-time work with at least 4 hours of daily overlap with US Eastern Time.

🏝️ Benefits

• Compensation ranging from $1,500 to $2,500 USD per month, based on experience.

• Access to a dedicated video editor for executing creative briefs.

• Direct communication with the founder of the company.

• Utilization of an AI-forward tech stack, leveraging AI tools extensively for creative production and campaign analysis.