Media Buyer

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of executing Meta campaigns for 3 to 6 e-commerce accounts, utilizing ASC, CBO, and ABO structures.

• Oversee daily pacing and performance metrics, making necessary adjustments to budgets and bids.

• Quickly troubleshoot issues and implement optimizations proactively.

• Provide strategic insights on account organization, testing methodologies, and creative direction.

• Conduct audience, creative, and bidding tests in alignment with strategic objectives.

• Keep up-to-date with changes to the Meta platform, algorithm functionalities, and best practices, applying them in a timely manner.

• Convert performance data into actionable feedback for the creative teams.

• Ensure campaign structures, naming conventions, and documentation remain organized across all accounts.

• Collaborate effectively in Slack and ClickUp with strategists and client success teams.

• Proactively identify and highlight performance trends before client meetings.

⛳️ Requirements

• Minimum of 3 years of direct Meta buying experience for DTC or e-commerce brands.

• In-depth knowledge of ASC, CBO, and ABO, including the strategic rationale for each approach.

• Strong grasp of Meta's machine learning systems and the impact of campaign structure on performance.

• Experience in managing rapidly scaling accounts with over $100K in monthly ad spend, preferably across multiple accounts at once.

• Capability to diagnose performance issues at the creative, audience, and structural levels.

• Familiarity with CAPI, Pixel setup, attribution windows, and the influence of data quality on platform performance.

• Up-to-date with Meta platform changes and able to make strategic adjustments accordingly.

• Proven track record of collaborating with creative teams, translating performance data into actionable briefs, and conducting structured creative tests.

• Availability to work during EST hours with required overlap from 10 AM to 1 PM EST.

• Ability to work independently and complete tasks without reminders.

• Strong written communication skills in an asynchronous environment.

• Experience with Google Ads across Search, Shopping, or Performance Max (a plus).

• Familiarity with TikTok Ads Manager for DTC brands (a plus).

• Background in e-commerce, particularly in the beauty sector (a plus).

🏝️ Benefits

• Paid time off (PTO).

• Paid sick leave.

• Observance of local holidays.

• Flexible Fridays.

• Fully remote work environment.