Media Buyer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee Meta advertising campaigns from initial setup to ongoing optimization.

• Formulate and implement Meta Ads strategies that align with client objectives and budgets.

• Determine the optimal destinations for ads, such as landing pages and instant forms.

• Supervise the creation of landing pages and establish events and tracking mechanisms.

• Design, launch, oversee, and enhance campaigns across Facebook and Instagram.

• Conduct audience research, targeting, testing, and structuring of campaigns.

• Track key performance metrics to pinpoint opportunities for enhancing campaign effectiveness.

• Execute ongoing A/B tests across various audiences, creatives, messaging, placements, and campaign formats.

• Review campaign data and convert findings into actionable recommendations.

• Generate performance reports and articulate campaign results effectively.

• Proactively suggest strategic adjustments based on performance trends and client goals.

• Create, modify, or provide guidance for ad creatives as necessary.

• Keep abreast of updates on the Meta Ads platform, best practices, and trends in performance marketing.

• Manage multiple client campaigns while ensuring organization and meticulous attention to detail.

⛳️ Requirements

• Proven hands-on experience in managing Meta Ads campaigns from start to finish.

• Capability to independently develop and implement Meta Ads strategies.

• Proficiency in campaign setup, optimization, testing, targeting, and reporting.

• Strong knowledge of Meta Ads Manager and performance metrics.

• Demonstrated skill in analyzing campaign data and making optimization decisions.

• Experience collaborating with U.S.-based clients or businesses, ideally in service-based (high-ticket) sectors.

• Ability to work autonomously and take ownership of designated campaigns.

• Excellent communication skills with the ability to present performance insights and recommendations.

• Familiarity with landing pages, funnels, tracking, and conversion optimization.

• Experience in managing lead-generation campaigns.

• Background in working specifically with home improvement, trades, or other local/service-based businesses is advantageous.

• Skill in creating or adapting ad creatives for Meta campaigns is a plus.

• Familiarity with Canva, CapCut, or similar creative tools is beneficial.

• Experience in an agency setting managing multiple client accounts is a plus.

• Background in E-commerce is an added advantage.

• Access to a reliable computer, high-speed internet, and a quiet, dedicated workspace for remote work.

• Must be currently residing in the Philippines and legally authorized to work there.

🏝️ Benefits

• 100% Remote Work – Enjoy the flexibility to work from anywhere in the Philippines.

• Career Growth Opportunities – Gain hands-on experience and engage in continuous learning.

• Collaborative & Innovative Team – Join skilled professionals who prioritize excellence.