Media Buyer

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Design, initiate, and oversee paid advertising initiatives across Meta Ads, Google Ads, and various digital platforms.

• Analyze and enhance campaign performance to boost conversions, lower acquisition costs, and maximize Return on Ad Spend (ROAS).

• Oversee advertising budgets and strategically allocate expenditures to meet campaign goals.

• Perform audience research, competitor evaluations, and A/B testing to pinpoint improvement opportunities.

• Collaborate closely with creative teams to produce engaging ad creatives and messaging.

• Monitor and evaluate key performance indicators, delivering clear reports and actionable insights.

• Identify chances to scale successful campaigns while ensuring cost-effectiveness.

• Continuously adjust targeting, bidding strategies, and campaign frameworks to enhance results.

• Keep up-to-date with emerging trends, platform changes, and best practices in paid media.

⛳️ Requirements

• At least 3 years of practical experience in media buying, paid advertising, or performance marketing.

• Demonstrated experience managing and optimizing campaigns through Meta Ads Manager and Google Ads.

• Solid grasp of paid media strategies, audience segmentation, conversion tracking, and campaign optimization.

• Experience in managing advertising budgets and achieving quantifiable campaign outcomes.

• Expertise in analytics and tracking tools, including Google Analytics (GA4).

• Strong analytical abilities to convert campaign data into actionable insights.

• Exceptional communication skills combined with a proactive, results-oriented approach.

• Capacity to manage multiple campaigns, prioritize tasks, and function independently in a remote setting.

• Proficient written and verbal communication skills in English.

• Previous experience in a digital marketing or performance marketing agency (preferred).

• Experience in managing advertising campaigns across various clients, accounts, or industries (preferred).

• Familiarity with TikTok Ads, LinkedIn Ads, or YouTube Ads (preferred).

• Knowledge of conversion rate optimization (CRO), landing page performance, and marketing funnels (preferred).

• Experience working collaboratively with creative, content, and marketing teams (preferred).

🏝️ Benefits

• Competitive salary based on experience and expertise.

• Fully remote position - work from anywhere.

• Collaborate with international companies in dynamic and rapidly expanding industries.

• Opportunities for career advancement with established organizations and ambitious marketing teams.

• High-impact role where your skills directly contribute to business success.

• Direct client engagement - integrate into the company's team rather than working through a conventional outsourcing agency.

• Supportive environment with opportunities to enhance your performance marketing skills.