Media Buyer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Strategize, initiate, oversee, and enhance paid advertising campaigns across platforms such as Meta Ads, Google Ads, and other pertinent channels.

• Formulate and implement media buying strategies that align with business goals and performance objectives.

• Track campaign performance and enhance metrics such as ROAS, CPA, CPC, CTR, and conversion rates.

• Conduct research on audiences, competitors, and markets to uncover growth opportunities.

• Oversee advertising budgets and distribute spending effectively across various campaigns.

• Execute A/B testing on ad creatives, copy, target audiences, and landing pages.

• Analyze campaign data and create actionable performance reports.

• Collaborate with creative, marketing, and sales teams to craft high-performing advertising initiatives.

• Discover opportunities to scale successful campaigns while ensuring profitability.

• Keep abreast of changes in advertising platforms, emerging trends, and industry best practices.

⛳️ Requirements

• A minimum of 3 years of professional experience in media buying, paid advertising, or performance marketing.

• Demonstrated experience in managing and optimizing paid campaigns with quantifiable results.

• Strong expertise in Meta Ads Manager and/or Google Ads.

• Comprehensive understanding of digital advertising metrics, attribution, conversion tracking, and campaign optimization.

• Experience in managing advertising budgets and making informed, data-driven decisions.

• Excellent analytical skills with the ability to interpret campaign performance metrics.

• Familiarity with tracking and analytics tools such as Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.

• Exceptional communication, organizational, and time management abilities.

• Capability to work independently in a dynamic remote setting.

• Strong verbal and written communication skills in English.

• Prior experience within a digital marketing agency, advertising agency, or performance marketing agency.

• Experience managing paid advertising campaigns for multiple clients or brands concurrently.

• Knowledge of additional advertising platforms such as TikTok Ads, LinkedIn Ads, or YouTube Ads.

• Familiarity with CRM systems, marketing automation, and conversion rate optimization (CRO).

• Previous experience working with international clients, specifically in the UK, US, or Australian markets.

• Relevant certifications, such as Google Ads or Meta Blueprint.

🏝️ Benefits

• Competitive salary commensurate with experience and expertise.

• Fully remote position - work from any location.

• Collaborate with international companies in exciting and rapidly growing industries.

• Opportunities for career advancement with established businesses and ambitious marketing teams.

• High-impact role where your expertise directly contributes to business growth.

• Direct client placement - become a vital part of the company's team rather than working through a conventional outsourcing agency.

• A collaborative environment that offers chances to enhance your performance marketing skills.