Media Buyer

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance paid advertising campaigns on Meta Ads, Google Ads, and other pertinent platforms.

• Formulate and implement paid media strategies aimed at lead generation, customer acquisition, and revenue enhancement.

• Track and enhance ROAS, CPA, CPC, CTR, and conversion metrics.

• Administer advertising budgets to optimize campaign profitability.

• Perform audience research, competitor evaluations, and A/B testing.

• Collaborate with creative teams to design and assess high-converting ad creatives and messaging.

• Evaluate campaign data, pinpoint opportunities for improvement, and deliver actionable performance insights.

• Remain informed about updates in advertising platforms, industry trends, and best practices in performance marketing.

⛳️ Requirements

• Over 3 years of practical experience in media buying, paid advertising, or performance marketing.

• Demonstrated experience in managing and optimizing campaigns through Meta Ads Manager and Google Ads.

• Solid understanding of paid media strategies, audience targeting, campaign optimization, and conversion tracking.

• Experience in managing advertising budgets while achieving measurable campaign outcomes.

• Proficient in analytics and tracking tools such as Google Analytics (GA4) and Google Tag Manager.

• Strong analytical and problem-solving capabilities, with a data-driven approach to decision-making.

• Excellent written and verbal communication skills in English.

• Capability to handle multiple campaigns, prioritize tasks, and work autonomously in a remote setting.

• Previous experience in a digital marketing agency, advertising agency, or performance marketing agency is an advantage.

• Experience in managing campaigns across various clients or industries is a plus.

• Familiarity with TikTok Ads, LinkedIn Ads, or YouTube Ads is desirable.

• Experience with conversion rate optimization (CRO), landing pages, and marketing automation is beneficial.

• Google Ads or Meta Blueprint certifications are advantageous.

🏝️ Benefits

• Competitive salary based on experience and expertise.

• Fully remote position - work from anywhere.

• Collaborate with international companies in dynamic and rapidly expanding industries.

• Opportunities for career advancement within established businesses and ambitious marketing teams.

• A high-impact role where your expertise plays a direct role in business growth.

• Direct client placement - become a crucial member of the company's team instead of going through a traditional outsourcing agency.

• A collaborative atmosphere with opportunities to enhance your performance marketing skills.