Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Strategically plan, initiate, and oversee advertising campaigns on platforms such as Facebook, TikTok, and Google UAC, targeting relevant audiences within the iGaming sector;

• Enhance campaign effectiveness across all channels to maximize Return on Marketing Investment (ROMI) and attract new players;

• Evaluate campaign metrics, create performance reports, and pinpoint areas for enhancement across Facebook, TikTok, and Google UAC;

• Work collaboratively with creative and content teams to produce compelling ad assets customized for each platform's specific format and audience;

• Keep abreast of policies and updates on Facebook, TikTok, and Google Ads, particularly those impacting the iGaming industry;

• Implement A/B testing (including creatives, target audiences, and bidding strategies) to boost ad effectiveness and user interaction;

• Oversee and expand UAC campaigns, incorporating creative asset feeds and audience signals for Google's automated bidding;

• Track competitor activities and market trends in paid social and Google to uncover new opportunities.

⛳️ Requirements

• Minimum of 2 years of proven experience managing advertising campaigns on Facebook, TikTok, and/or Google UAC, ideally within LATAM markets;

• Comprehensive knowledge of Facebook Ads Manager, TikTok Ads Manager, Google Ads/UAC, Pixel, and conversion tracking methodologies;

• Familiarity with acquisition tools such as Keitaro, Voluum, WebView Apps, iOS Apps, Cloak Flow, PWA Apps, AdHearts, AppsFlyer, etc.;

• Basic understanding of key marketing metrics (CPA, CPM, CPC, CTR, ROMI, etc.);

• Experience managing budgets exceeding $50,000 per month, demonstrating the ability to scale campaigns while sustaining profitable CPAs.

🏝️ Benefits

• Emphasis on Health & Wellness;

• Comprehensive Global Medical Coverage;

• Opportunities for Professional Growth;

• Benefits Programs that include compensation for gym memberships, dental care, psychological services, etc.;

• Rewards based on Performance;

• A Dynamic Work Environment.