Media Buyer

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Identify target customer profiles utilizing LinkedIn Sales Navigator.

• Utilize Apollo or similar platforms to gather and enhance contact information.

• Develop and oversee targeted lead lists that align with ICP criteria.

• Create and implement outbound email sequences featuring conversion-driven content.

• Establish and administer domain warming processes to safeguard deliverability.

• Integrate Apollo, Pipedrive, and optional tools like Zapier to develop scalable workflows.

• Monitor and manage leads using Pipedrive or comparable CRM systems.

• Ensure a seamless transition from outbound campaigns to CRM pipelines.

• Develop follow-up nurture sequences for leads and trial users.

• Create and manage paid campaigns primarily through Meta Ads Manager, with a focus on Instagram.

• Operate effectively within a small testing budget of approximately $500 per month.

• Experiment with creatives, copy, and audience targeting to enhance performance.

• Set up retargeting campaigns for website visitors, leads, and trial users when practical.

• Monitor conversions, scheduled calls, and qualified leads.

• Provide weekly reports that offer clear insights and performance trends.

• Continuously refine campaigns, targeting, and messaging based on outcomes.

• Execute defined ICP and messaging across paid media and outbound growth systems to generate qualified leads and conversions.

• Manage the workflow from prospect sourcing through campaign initiation, email sequencing, and performance optimization.

⛳️ Requirements

• 3 to 5 years of practical experience in paid media, outbound marketing, or growth execution.

• Extensive experience with Meta Ads Manager, particularly in Instagram campaigns and retargeting.

• Demonstrated experience with Apollo or similar tools for lead sourcing and outbound initiatives.

• Familiarity with CRM systems such as Pipedrive.

• Experience in creating email sequences and managing outbound campaigns.

• Strong knowledge of email deliverability and domain warming strategies.

• Experience with marketing automation tools, including optional use of Zapier or similar services.

• Ability to craft effective conversion-oriented copy for emails and advertisements.

• Strong analytical abilities with an emphasis on real business results, not superficial metrics.

• Capability to work independently and make execution decisions without constant oversight.

• Resume must be presented in English.

• Must be available to work Monday–Friday, 9:00 AM–5:00 PM Eastern Time.

• Must reside in Latin America.

• Nice-to-have: Experience with Clay or similar data enrichment tools.

• Nice-to-have: Familiarity with SaaS or HR tech products.

• Nice-to-have: Knowledge of Sender or similar email platforms.

• Nice-to-have: Basic design sensibility to collaborate with creatives; no design execution required.

🏝️ Benefits

• Incentives.

• Remote work arrangement.