Media Activation Director, Partner Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute comprehensive channel and investment strategies in partnership with media that align with client marketing goals and brand vision.

• Build and sustain relationships with publishers, media partners, and vendors.

• Negotiate rates, sponsorships, and tailored programs to secure advantageous terms and added value.

• Manage client media budgets and strategically allocate investments across channels and partners.

• Oversee the activation and execution of media campaigns across various partner channels.

• Ensure timely delivery, uphold quality standards, and guarantee flawless implementation.

• Analyze campaign performance and offer insights and recommendations for optimization.

• Mentor and cultivate the planning and activation team.

• Collaborate with Strategy/Planning, Performance Media, Ad Operations, Client Services, and Project Management teams.

• Keep abreast of the evolving media landscape, audience insights, and competitive activities.

• Identify innovative opportunities with partners.

• Prepare and deliver reports to senior leadership and clients on media performance, investment utilization, and strategic recommendations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Over 7 years of experience in media planning and buying, particularly focused on direct/partner-based and endemic channels.

• Preference given to candidates with healthcare or pharmaceutical media experience.

• Outstanding negotiation and partner relationship management skills, with a proven history of securing value-driven agreements.

• Strong analytical skills to interpret performance data and make informed, data-driven decisions.

• Exceptional verbal and written communication abilities, capable of presenting complex information clearly to clients and leadership.

• Familiarity with media planning/buying tools, ad servers, and analytics platforms.

• Proficient in Microsoft Office, Microsoft Teams, and Copilot.

• Ability to excel in a fast-paced, dynamic environment while managing multiple projects concurrently.

• Experience collaborating with global, cross-office teams.

• Resume and a brief note detailing healthcare or media experience.

🏝️ Benefits

• Dynamic environment where ideas are valued, growth is encouraged, and work contributes to elevating brands in a competitive healthcare landscape.

• Collaborative, innovative, and results-driven work atmosphere.

• Equal employment opportunities and an inclusive workplace.