Martech Operations Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Enable and enhance customer communications throughout the customer lifecycle utilizing Salesforce Marketing Cloud and other MarTech platforms.

• Design, create, and refine automated customer journeys to deliver relevant, timely, and personalized communications.

• Convert marketing and customer experience goals into business and technical specifications.

• Examine customer communication processes, journeys, and workflows to locate gaps, inefficiencies, and opportunities for automation.

• Assess campaign and journey strategies, including real-time versus batch, one-time versus recurring, and static versus dynamic communications.

• Oversee technical campaign activities, including email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and optimization.

• Assist in data architecture, integrations, and data flows necessary for customer communications and marketing automation.

• Establish operational standards and best practices for campaign execution, testing, automation, documentation, and platform utilization.

• Manage multiple initiatives while balancing strategic MarTech capabilities with immediate campaign and operational requirements.

• Collaborate with Marketing, IT, Analytics, and cross-functional stakeholders.

• Monitor campaign and journey performance, utilizing data to enhance engagement, efficiency, and communication effectiveness.

• Stay updated on Salesforce Marketing Cloud capabilities, MarTech trends, and emerging technologies.

• Suggest improvements to Brightspeed’s marketing technology capabilities.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field.

• 5+ years of experience in Salesforce Marketing Cloud development, administration, or marketing technology operations.

• Experience in designing and implementing automated customer journeys, campaigns, and lifecycle communications.

• Proficiency in working with marketing data, automation workflows, campaign testing, and supporting data architecture.

• Comprehensive knowledge of Salesforce Marketing Cloud (SFMC), including campaign development, administration, automation, and journey orchestration.

• Strong understanding of marketing automation, customer lifecycle communications, and MarTech operations.

• Ability to translate business and marketing goals into clear functional and technical requirements.

• Knowledge of marketing data architecture, integrations, automation workflows, and dynamic communications.

• Excellent analytical and problem-solving abilities.

• Proven capability to manage multiple projects and priorities effectively.

• Strong business acumen.

• Excellent cross-functional collaboration skills, with experience working alongside Marketing, IT, Analytics, and other technical teams.

• Outstanding written and verbal communication skills.

• Ability to adapt and produce results in a fast-paced, evolving environment.

• Salesforce Marketing Cloud certification is preferred.

• Experience in the telecommunications industry or a related field is preferred.

• Familiarity with additional MarTech, CRM, customer data, or marketing automation platforms is preferred.

• Experience supporting personalized, real-time, or data-driven customer communications is preferred.

• Availability for occasional evenings or weekends during peak campaign periods, critical launches, or platform implementations.

• Occasional travel may be required, estimated at up to 10% of the time.

🏝️ Benefits

• Competitive compensation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Employee assistance program.

• 401K plan with company match.

• Voluntary benefits.

• Paid time off programs.

• Options for remote, hybrid, office, or field-based work arrangements depending on the position, business needs, and individual circumstances.

• Occasional travel for vendor meetings, industry conferences, or internal team events.