MarTech Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the technical architecture for the customer database, ensuring effective data capture, organization, and quality across Braze, HubSpot, the website, product, and additional sources.

• Establish identity resolution, consent, and suppression protocols for marketing data workflows in collaboration with the Data and Engineering teams.

• Develop and sustain the marketing activation layer within the data warehouse, providing customer attributes and audiences in accordance with CRM and marketing requirements.

• Manage audience and attribute pipelines connecting the warehouse, Braze, HubSpot, Google, and Meta, focusing on engagement data, coverage, freshness, and error management.

• Oversee the daily administration of Braze, HubSpot, and Google Tag Manager.

• Implement and set up new platforms following decisions made by the CRM team regarding tools.

• Lead technical deployments and integrations.

• Keep documentation up-to-date for data flows, integrations, and ownership responsibilities.

• Identify and eliminate technical obstacles in Commercial tools and processes, collaborating with Product and Data teams to automate manual tasks.

• Manage technical feature requests from Partnerships, Marketing, Pricing, and CRM, organizing them into a delivery backlog.

• Develop business cases for prioritized projects, outlining impact, effort, and trade-offs.

• Represent the Commercial team in Product planning and prioritization discussions, communicating delivery status and trade-offs effectively.

⛳️ Requirements

• A minimum of 8 years of experience in CRM/marketing technology, growth or lifecycle operations, or a technical product management position, preferably within a B2C or marketplace environment.

• Practical experience with CRM/marketing automation tools such as Braze, HubSpot, Iterable, or Salesforce Marketing Cloud, along with audience/segmentation tools like Segment, mParticle, or Tealium.

• A strong grasp of customer data principles, including identity resolution, consent and permissions, event tracking, and the interaction of data across systems via APIs.

• Familiarity with product management essentials, including prioritization frameworks, crafting user stories and requirements, and collaborating efficiently with engineering and design teams to deliver projects.

• Proficient in constructing business cases that articulate impact, effort, and trade-offs to facilitate informed decision-making.

• A capable technical implementer who excels at executing tasks within the framework of established roadmaps and tooling decisions, rather than independently devising technology strategies.

• A strong collaborator across functions, adept at working closely with Data & Analytics, Product, and Commercial teams.

• Experience in fast-paced growth settings; comfortable navigating ambiguity and evolving project scopes.

• Background in travel, mobility, marketplaces, or other multi-sided business models is advantageous.

• Proficiency in English; additional language skills are a plus.

🏝️ Benefits

• A dynamic and modern work environment.

• Flexible work-from-home arrangement.

• Access to the necessary tools to successfully complete daily tasks.

• Personal learning and development budget.

• An additional 4 PTO days per year.

• A unique opportunity to be part of “the next big thing” from the ground level.