Marketo Architect

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Spearhead the design and advancement of Nortal's marketing automation platform within a global MarTech team.

• Establish the platform's strategic direction, create scalable solutions, and define governance standards.

• Define the integration between Buying Groups and Marketo Engage with Adobe Experience Cloud, including AEP, Real-Time CDP, Journey Optimizer, and CJA.

• Manage the target architecture and governance of the Marketo Engage instance, focusing on program templates, data models, data quality, and compliance with GDPR, CASL, CAN-SPAM, and CCPA.

• Design comprehensive integrations and data flows across CRM, Marketo, and Adobe Experience Cloud, while outlining the adoption roadmap.

• Lead the solution design for Buying Groups and account-based frameworks, converting business requirements into scalable technical solutions.

• Mentor Marketo Operations specialists.

• Provide technical advice to stakeholders on options, trade-offs, and recommendations.

• Evaluate and drive the adoption of AI tools and automation to enhance marketing operations.

• Support stakeholders and mentor specialists through a significant digital transformation.

• Submit a resume, engage in the talent-network interview process, and be contacted when a suitable role becomes available.

⛳️ Requirements

• Bachelor's Degree in Computer Science, Engineering, or a related discipline.

• Over 8 years of experience in marketing automation, including a minimum of 3 years in a Marketo architect, lead, or solution design position within B2B enterprise environments.

• Proven history of designing and executing enterprise-scale Marketo Engage implementations, migrations, or instance redesigns.

• Expert-level knowledge of Marketo Engage at the architectural layer, encompassing program and template frameworks, lead lifecycle and scoring models, multi-workspace setups, custom objects, Velocity Scripting, and API limitations.

• Extensive experience in designing CRM integrations with Salesforce and/or Microsoft Dynamics, including bi-directional sync strategies, custom objects, campaign member management, and conflict resolution.

• Practical experience with Marketo Engage B2B functionalities, such as Buying Groups, Account Profiling, Target Account Management, and ABM strategies.

• Strong understanding of the Adobe Experience Cloud ecosystem, including AEP, Real-Time CDP, Journey Optimizer, CJA, XDM schemas, identity resolution, and Marketo–AEP connectors.

• Solid grasp of integration architecture, including REST APIs, webhooks, middleware/iPaaS, ETL patterns, and event-driven data flows.

• Proficient in SQL and knowledgeable about data modeling, data warehousing, and marketing data pipelines.

• Experience in designing and implementing governance frameworks that address data privacy, consent management, access control, and change management.

• Capable of creating architecture artifacts such as solution designs, data-flow diagrams, integration specifications, and standards documentation.

• Demonstrated experience in mentoring technical teams and collaborating with Product Owners, Business Architects, Data/IT teams, and senior business stakeholders.

• Excellent communication and consulting skills, with the ability to influence decisions and convey complex technical concepts in business terms.

• Familiarity with HTML/CSS/JavaScript for templates, tracking, and form behavior.

• Marketo Certified Expert and Marketo Certified Solutions Architect, or Adobe Certified Master – Marketo Engage Architect, is required.

• Advanced proficiency in English is required.

• Ability to work with clients in the US.

🏝️ Benefits

• Competitive salary in USD.

• Fully remote work, with coworking spaces available across LATAM for in-person team meetings.

• Paid time off in accordance with your country's regulations, at full salary.

• National holidays.

• Sick leave without added stress.

• An annual refundable credit for health and wellness.

• A day off to celebrate your birthday.

• Collaboration with a LATAM remote team.

• No micromanagement, allowing for autonomy.

• Support from the People Care team regarding time off and wellness.