Marketing Technology Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and manage campaigns on LinkedIn Ads and Google Ads, while optimizing budgets, CPL, conversions, and lead quality.

• Execute technical/content SEO strategies and enhance brand visibility on traditional search engines and AI-based search engines.

• Design and integrate automation flows, lead nurturing processes, CRM tools, and analytics.

• Manage and optimize website speed, conversion rate optimization (CRO), and A/B testing for the site and landing pages.

• Create visual assets for advertising, landing pages, banners, and newsletters that align with the brand identity.

• Implement correct tracking (GA4/GTM) and monitor consistency, indexing, and performance of digital assets.

• Directly contribute to business growth through the health, evolution, performance, and integration of the digital ecosystem.

⛳️ Requirements

• 4 to 6 years of experience in digital marketing, MarTech, performance, or marketing operations (preferably in B2B environments).

• University degree in Marketing, Commercial Engineering, Communications, Advertising, Systems Engineering, or related fields connected to technology and digital business.

• Proven advanced proficiency in LinkedIn Ads and Google Ads.

• Strong knowledge in technical SEO and applied interest in AEO and GEO.

• Experience managing automations, CRM, and website/landing page management in CMS.

• Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion measurement.

• Familiarity with digital design tools such as Figma, Canva, or Adobe.

• Highly autonomous, analytical, hands-on, and results-oriented profile.

🏝️ Benefits

• Day off on your birthday.

• Day off for relocation.

• Dental insurance.

• Medical insurance.

• Life insurance.

• Bonus for childbirth.

• Bonus for marriage.

• Referral bonus.

• Christmas and national holidays bonus.