Marketing Technologist – Regulated DTC Consumer Brand

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and operate the outbound engine for trade and partnerships.

• Identify segments, extract and enhance lists, validate and evaluate contacts, compose and monitor outreach sequences, and ascertain when manual outreach is necessary.

• Provide the field team with target lists, routes, one-pagers, and follow-up sequences for sampling, shop visits, and trade shows.

• Collaborate with the field team to enhance each campaign cycle.

• Manage search and content, lifecycle email and SMS strategies, subscription retention, and referral initiatives.

• Oversee win-back, dunning recovery, pause-instead-of-cancel, and referral reconciliation efforts.

• Create in-house visuals using AI tools while adhering to the brand's established visual guidelines.

• Determine the appropriate time to produce creative content, use composite real product photography, or engage human resources.

• Streamline repetitive manual tasks such as enrichment scripts, list maintenance, report generation, campaign quality assurance, and content pipelines.

• Handle first-party measurement, including order and subscription data, cohort retention, referral attribution, and search visibility.

• Detect inaccurate metrics before they impact decision-making.

• Guide Claude Code to connect APIs, enhance lists, and automate recurring tasks.

• Report directly to the two founders at the managerial level without any direct reports.

• Adhere to stringent regulatory requirements: no health, cessation, or performance claims; maintain 18+ and UK territory restrictions; refrain from using paid social or paid search for the product.

⛳️ Requirements

• Practical experience directing Claude Code or a similar coding agent on live projects, connected to an API or MCP server, with ongoing applications; tested directly during the interview process.

• Over 3 years of hands-on marketing experience.

• Full cycle cold outbound experience, encompassing list creation, sequence development, reply-rate tracking, deliverability troubleshooting, Apollo or equivalent usage, and at least one sequencer.

• Proficient with CSV data.

• SQL skills or the capability to learn/use SQL with support.

• Comprehension of data joins and their impact on reporting accuracy.

• Proficient scripting abilities in Python or JavaScript, or a history of directing AI to compose and debug scripts.

• Familiarity with APIs, authentication, keys, rate limits, webhooks, and technical documentation.

• Strong marketing acumen with the ability to assess offers, identify broken pages, and craft effective emails directed at buyers.

• Clear, concise, and filler-free writing skills.

• Ability to work from Austin, Texas, or remotely with an overlap of 9–5 Central Time.

• Preferred experience with list/enrichment tools, sequencers, commerce/subscription backends, Postgres/SQL, transactional email, SEO tools, workflow automation like n8n, and AI image creation tools.

• Preferred experience in regulated or high-constraint categories.

• Preferred background in DTC subscription or eCommerce, particularly in retention/win-back programs and referral strategies.

🏝️ Benefits

• Option for remote work with 9–5 CT overlap.

• Direct reporting line to the two founders.

• High visibility and genuine ownership of initiatives.

• Minimal organizational hierarchy.

• A hands-on, builder-first role.

• Autonomy over a growth stack encompassing search, lifecycle, retention, referral, trade, and field activities.

• Opportunity to contribute to the development of the company's agent and automation infrastructure from the ground up.

• Paid exercise as part of the interview process.