Marketing Technologies Director

This is a fully remote position, open to applicants in California.

📋 Description

• Lead cross-functional teams responsible for marketing technology engineering, product management, and user experience.

• Oversee the complete delivery and operation of global marketing platforms, from discovery and architecture to launch, adoption, reliability, and ongoing enhancement.

• Establish the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and integration for activation.

• Define the product vision for marketing technology and prioritize a long-term roadmap.

• Set engineering standards concerning security, privacy, reliability, observability, scalability, and management of technical debt.

• Direct product discovery and UX research in collaboration with global marketing teams.

• Assess build, buy, and partnership options, ensuring seamless integration with third-party platforms.

• Lead measurement and experimentation initiatives, including test design, measurement frameworks, and platform capabilities.

• Oversee audience activation and marketing data teams focusing on identity, segmentation, consent-aware audience management, data quality, governance, and readiness for activation.

• Integrate audience, measurement, and activation functionalities across various marketing channels.

• Collaborate with Data Science and Analytics leaders on experimentation, causal measurement, predictive modeling, and decision-making support.

• Evaluate and scale use cases for AI and automation.

• Act as a technical and strategic partner to leaders in marketing, data science, and business analytics.

• Align teams around architecture, product vision, roadmap, and investment priorities.

• Drive transformation initiatives while managing execution, dependencies, adoption, and measurable results.

• Collaborate with marketing leaders to revamp workflows, processes, decision rights, and operational models.

• Balance global standards with local and product-specific flexibility.

• Establish success metrics and track post-launch KPIs.

⛳️ Requirements

• Bachelor's degree in software engineering, computer science, data engineering, or a related technical discipline; equivalent practical experience is also acceptable.

• 12+ years of experience in software or data engineering, technical product management, and marketing technology, including leadership of global teams.

• Direct experience in software or data engineering, with a proven track record of leading engineering teams that have built and maintained production marketing technology systems.

• Demonstrated success in building, launching, and managing enterprise SaaS products or internal platforms.

• Technical expertise in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.

• Experience leading multidisciplinary organizations encompassing engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.

• Strong understanding of experimentation methods, marketing measurement, analytics, and leveraging data to enhance product and marketing decisions.

• Familiarity with AI-powered products, machine learning platforms, or automation in production settings.

• Experience managing multi-year technology and product roadmaps and making decisions regarding investments, architecture, and build-versus-buy options.

• Ability to influence senior leadership, articulate technical trade-offs effectively, and lead transformations across teams and regions.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Matching 401(k)

• Paid time off

• Wellness program

• Employee discounts for Sony products

• May be eligible for a bonus package