Demand and Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Monitor marketing effectiveness by analyzing closed deals and revenue, not just leads.

• Assess conversion rates from initial contact to finalized deal and recognize points of funnel drop-off.

• Conduct experiments aimed at enhancing conversion rates.

• Create funnel dashboards and attribution in HubSpot utilizing AI technology.

• Engage leads by leveraging signals and intent to connect with prospects at optimal times.

• Collaborate with the BDR team on integrated marketing campaigns.

• Develop and oversee HubSpot campaigns, which include forms, workflows, emails, tracking, and landing pages.

• Execute routine HubSpot administration and uphold data integrity in line with marketing and RevOps standards.

• Collaborate with the Content Manager to design prospect lifecycle and educational pathways.

• Establish customer lifecycle paths for onboarding, adoption, retention, and cross-selling across various products.

• Coordinate with BDR and sales leaders on targeting strategies, handoffs, and providing feedback.

• Prepare campaign briefs for sales, BDRs, customer success teams, and leadership.

• Manage the flow of campaign feedback and information.

• Promote events and webinars, oversee registration and follow-up, and handle email segmentation and distribution.

• Employ AI for content creation, lead scoring and routing, outbound sequencing, and reporting.

• Set up alerts for conversion declines and stalled leads while verifying calculations and outputs.

• Take ownership of execution, strategic planning, deadlines, risk management, and resource coordination.

⛳️ Requirements

• Proven experience in developing demand generation and lifecycle programs within B2B SaaS.

• Extensive knowledge and proficiency in HubSpot.

• A revenue-oriented mindset with the capability to utilize signals and intent to nurture buyers.

• Strong skills in funnel mathematics, conversion analysis, experimentation, and data-informed decision-making.

• Familiarity with customer lifecycle frameworks, including Reforge retention and engagement strategies.

• Daily utilization of AI; ability to showcase AI-generated work and validate its results.

• Adequate knowledge of paid media to guide a freelancer and test across various channels; not necessarily a media buyer.

• Excellent organizational skills paired with proactive communication abilities.

• Comfortable in startup settings and adaptable to changes.

• Capability to prioritize tasks and decline activities that do not further objectives.

• Strong collaboration skills for effective teamwork with sales, customer success, product, and leadership.

🏝️ Benefits

• Access to AI and agentic tools essential for core tasks.

• Clearly defined priorities and transparent feedback.

• Resources and support aimed at helping you excel in your role.

• Full-time employment.