Global Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead the marketing strategy for Veremark’s whistleblowing product.

• Manage the global marketing plan and dedicated budget for whistleblowing initiatives.

• Generate demand from new clients while enhancing adoption among the existing customer base.

• Plan, implement, and refine integrated marketing campaigns through email, paid media, organic search, webinars, and events.

• Tailor messaging and execution to suit regional purchasing preferences across APAC, the Middle East, and EMEA.

• Collaborate with Product, Product Marketing, and Sales teams to create positioning, buyer profiles, and messaging for HR, compliance, legal, and risk professionals.

• Oversee the content strategy, producing landing pages, guides, case studies, and sales materials.

• Establish keyword and paid search priorities, enhancing spending efficiency through lead quality and conversion assessments.

• Select and manage relevant events and webinars, including promotion, sales follow-up, and performance evaluation.

• Develop, maintain, and optimize segmented nurture journeys and marketing automation.

• Work alongside Account Management on cross-sell and customer adoption initiatives.

• Coordinate with regional Sales teams regarding campaign priorities, lead handovers, and follow-ups.

• Track and report on budget, demo requests, qualified pipeline, revenue contributions, and customer adoption.

• Continuously test and refine audiences, messaging, content, landing pages, and nurture flows.

⛳️ Requirements

• Over 5 years of experience in B2B marketing, demand generation, or growth marketing.

• Ideally possess experience in a SaaS or scale-up setting.

• Demonstrated ownership of integrated marketing campaigns, budgets, and quantifiable pipeline or revenue results.

• Practical experience in building and optimizing email nurture journeys, segmentation, and marketing automation, preferably using HubSpot.

• Strong knowledge of paid search, keyword strategy, content, and conversion optimization.

• Ability to brief specialists effectively and evaluate performance critically.

• Experience in selecting and executing webinars or events with defined commercial objectives and structured follow-up processes.

• Proven experience collaborating with Sales, Account Management, and Product teams.

• Background in supporting new customer acquisition and existing customer growth.

• Capable of executing tasks independently while coordinating across various markets and time zones.

• Experience in APAC, the Middle East, and/or EMEA is highly preferred.

• Familiarity with whistleblowing, compliance, RegTech, HR tech, or complex B2B purchasing processes is advantageous.

🏝️ Benefits

• Remote-first/all-remote work arrangement.

• Opportunity to collaborate with a global team of approximately 200+ individuals worldwide.

• Engage with leading technology platforms in the People & Talent ecosystem.

• Chance to contribute to a rapidly growing company recognized in Deloitte’s Tech Fast 50 for two consecutive years.