Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist the Senior Field Marketing Manager in the implementation of regional marketing strategies that align with sales and marketing goals, growth targets, and account strategies.

• Organize quarterly and annual planning inputs, timelines, budgets, and requirements for execution.

• Implement initiatives for prioritized accounts, industry segments, key solutions, and regional business goals.

• Cultivate relationships with regional sales teams, providing program updates, materials, and follow-up communications.

• Assist in account-based marketing initiatives targeting strategic accounts.

• Coordinate activities that align with account plans, whitespace opportunities, target buying groups, and client needs.

• Design and execute customized experiences and campaigns for designated accounts and buying groups.

• Launch industry-specific campaigns and messaging across key verticals.

• Support industry events, executive roundtables, client advisory meetings, and thought leadership activities.

• Implement integrated campaigns aimed at generating, nurturing, and accelerating sales opportunities.

• Contribute to pipeline generation, influenced pipeline, and opportunity acceleration efforts.

• Collaborate with sales development, digital, and marketing operations teams to enhance lead flow and conversion rates.

• Monitor campaign performance and refine programs based on business outcomes.

• Organize executive briefings, VIP events, roundtables, industry conferences, and client appreciation initiatives.

• Plan and execute virtual, hybrid, and in-person events, including conferences, regional gatherings, webinars, customer events, and tradeshows.

• Oversee event logistics, project plans, vendor management, communications, lead follow-up coordination, and performance measurement.

• Utilize account insights, marketing analytics, and CRM data to support targeting and optimization efforts.

• Track contributions to the pipeline, campaign influence, event ROI, and engagement metrics.

• Prepare performance reports and identify areas for enhancing future programs.

⛳️ Requirements

• Minimum of 4 years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing.

• Experience within a B2B technology organization is preferred.

• Proven experience in supporting or executing account-based marketing programs that drive engagement and pipeline development.

• Experience in collaborating with sales teams and cross-functional marketing partners.

• Familiarity with executing industry-focused or audience-specific marketing programs is preferred.

• Working knowledge of pipeline generation, lead management, opportunity acceleration, and revenue-driven marketing.

• Experience in managing client events, executive programs, conferences, and integrated marketing campaigns.

• Excellent organization, attention to detail, project management, communication, and stakeholder coordination skills.

• Analytical mindset with experience in measuring marketing performance and ROI.

• Familiarity with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies is preferred.

• Willingness to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed.

• Ability to manage multiple priorities and leverage data and insights to optimize results.

• A strong curiosity about technology, AI, market trends, and client challenges.

🏝️ Benefits

• Comprehensive benefits package that supports physical, emotional, and financial wellness.

• Opportunities for variable and commission-based compensation for eligible positions.

• Generous vacation entitlement.

• Paid time off.

• Reasonable accommodations provided during the application or recruiting process.

• Commitment to a diverse, inclusive, and respectful workplace environment.