Digital Marketing Operations Specialist

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Implement digital marketing initiatives, including landing pages, forms, email nurturing, and automation workflows utilizing HubSpot or comparable platforms.

• Oversee lead routing, lead scoring, audience segmentation, and CRM integration operations.

• Assist in the promotion of webinars, trade shows, and other events.

• Manage follow-up processes for leads generated from events.

• Uphold and enhance database integrity, contact lists, and campaign monitoring.

• Develop and sustain performance reports and dashboards for campaigns.

• Track and enhance Google Ads and other digital marketing efforts.

• Collaborate with Sales and Marketing teams to boost lead generation and conversion rates.

• Implement and refine lead generation strategies and marketing automation processes across global markets.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline.

• Minimum of 3 years of experience in B2B marketing.

• Practical experience with HubSpot, Marketo, Eloqua, Pardot, or similar platforms.

• Proven ability to execute campaigns rather than solely managing agencies.

• Familiarity with AI-driven marketing tools and their applications in content creation, automation, campaign optimization, and analytics is preferred.

• Experience in lead management, CRM integration, and campaign analysis.

• Strong analytical capabilities and understanding of marketing performance metrics.

• Experience with web content management systems (CMS), such as WordPress; knowledge of Adobe Experience Manager (AEM) is preferred.

• Professional certifications in HubSpot and/or Google Ads are highly advantageous.

• Certifications in Google Analytics or other relevant marketing automation platforms are also appreciated.

• Proficiency in English is mandatory; German language skills are preferred.

🏝️ Benefits

• Equal opportunity employer.

• A diverse and inclusive work environment.

• Flexibility to work remotely for employees based in the United States.

• Chance to be part of a global organization serving clients in over 100 countries.