Marketing Specialist, CPG Growth & Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, and oversee multi-touch email and nurture campaigns in HubSpot targeting CPG buying-committee personas.

• Assist with demand-generation initiatives, including webinars, content syndication, and ABM strategies for CPG accounts.

• Facilitate upselling and cross-selling strategies with current customers.

• Monitor campaign performance throughout the funnel from Influenced to Opportunity, reporting findings in HubSpot.

• Take charge of daily LinkedIn and other social media execution focused on CPG content pillars.

• Create and schedule 2–3 social media posts weekly that align with the content calendar and maintain brand voice.

• Provide support for pre-event, on-site, and post-event promotion of CPG-related events.

• Help with the optimization of website landing pages, forms, and conversion paths.

• Collaborate with Product Marketing on CPG-specific messaging, case studies, and sales enablement materials.

• Track and report on campaign and channel performance, identifying areas for improvement.

• Work closely with events, brand, product marketing, and sales teams.

• Report to the SVP of Marketing as part of the CMO's CTI-first strategy.

⛳️ Requirements

• Minimum of 2 years of experience in marketing, preferably in B2B SaaS, retail, or adjacent CPG industries.

• Practical experience with HubSpot or similar marketing automation/CRM platforms for building campaigns and reporting.

• Proven experience managing LinkedIn or other B2B social media channels.

• Understanding of demand-generation principles, including funnel stages, lead scoring, and campaign attribution.

• Excellent writing skills with the ability to adapt brand voice across various channels.

• Detail-oriented project management skills with the capacity to handle multiple campaigns or content pieces simultaneously.

• Experience in marketing specifically to CPG brands, manufacturers, or brokers is a plus.

• Familiarity with account-based marketing (ABM) programs is a plus.

• Exposure to retail/grocery trade shows, industry events, and associations is a plus.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• 401(k)

• Paid time off

• Professional development support