Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Deliver strategic marketing insights and support for a portfolio of properties.

• Work closely with operational leadership to design and implement marketing initiatives.

• Create and execute innovative marketing strategies and plans.

• Evaluate leasing and marketing performance metrics.

• Compile and present performance data reports to operational leadership and clients.

• Suggest and manage both short-term and long-term objectives with timelines, benchmarks, and KPIs.

• Engage in scheduled discussions with operational leadership and clients to assess community marketing outcomes.

• Offer training and best practices in leasing and marketing to onsite teams.

• Develop marketing concepts and campaigns targeting prospects, resident referrals, resident events, and social media platforms.

• Create 30-60-90-day action marketing plans for properties falling short of occupancy targets.

• Share recommendations, concepts, and strategies with operations and ownership, covering pros, cons, risks, and rewards.

• Travel approximately 50% annually for property visits, conferences, training, and business engagements.

⛳️ Requirements

• Bachelor's degree in marketing, communications, or a related discipline.

• Demonstrated experience in marketing support or a comparable position.

• Exceptional written and verbal communication abilities.

• Understanding of consumer/user digital experiences.

• Familiarity with online digital marketing channels.

• Strong organizational competencies with the capability to multitask and prioritize effectively.

• Creative thinker with a strong attention to detail.

• Robust analytical skills and problem-solving capabilities.

• Capacity to work both independently and collaboratively within a team setting.

• Estimated travel of 50% of annual work time.

• Preferred: 3-5 years of marketing experience directly supporting marketing manager responsibilities, including paid digital media, marketing strategy, and data-driven decision-making.

• Preferred: Background in real estate property management.

• Preferred: Experience with property management software such as Yardi, Onesite, and Entrata.

• Preferred: Knowledge of industry-related CRMs such as Rent Dynamics and Knock.

🏝️ Benefits

• Travel opportunities for property visits, conferences, training sessions, and other business-related activities.

• Opportunities for personal and professional growth alongside the company's expansion.

• A collaborative workplace culture.

• Professional development through training and sharing of best practices.