Marketing Specialist

This is a fully remote position, open to applicants in Philippines, +1 more country.

📋 Description

• Oversee daily social media operations on Instagram, Facebook, Substack, LinkedIn, and TikTok for both B2B and B2C brands.

• Strategize, develop, schedule, and post content tailored to each platform.

• Manage content calendars for various brands.

• Tailor messaging and creative strategies for diverse platforms and target audiences.

• Assist in the launch and expansion of a new TikTok channel.

• Create graphics, carousels, stories, reels, and short-form videos utilizing Canva and CapCut.

• Edit short-form video content to include captions, transitions, music, and on-screen text.

• Uphold brand-specific design templates and visual guidelines.

• Repurpose content for cross-platform use.

• Assist in the creation, formatting, and distribution of Substack newsletters.

• Monitor and analyze subscriber engagement and open rates.

• Keep abreast of trends, algorithm updates, content formats, and competitor activities.

• Proactively present trend insights and content ideas to the Marketing Manager.

• Engage in marketing planning discussions.

• Manage LinkedIn company pages, ensuring effective publishing, engagement, thought leadership, industry commentary, and brand positioning.

• Track and evaluate engagement, reach, follower growth, and content effectiveness.

• Compile performance summaries and suggestions for the Marketing Manager.

• Progress towards taking ownership of content strategy, campaign planning, and cross-brand marketing initiatives.

⛳️ Requirements

• This is a full-time position.

• 100% remote work environment.

• Demonstrated expertise in social media marketing on Instagram, Facebook, and LinkedIn.

• Proficient in using Canva for graphic design and content creation.

• Skilled in CapCut or a similar short-form video editing application.

• Strong knowledge of platform-specific content formats, algorithms, and best practices.

• Experience in creating or managing content on TikTok, or a solid understanding of TikTok content strategies.

• Familiarity with Substack or similar email/newsletter platforms.

• Authentic creative flair.

• Proactive in communication and idea generation.

• Capable of managing content calendars and posting schedules across multiple brands concurrently.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and a remote work setting.

• Opportunities for professional development and growth.

• Collaborative and inclusive company culture.